Guest post by Terri Levine
You, like me, have a website and you want to have more sales, right? In this article, I will show you exactly how I have done this and doubled my on-line sales and also grew my database by over 19,000 people. Not only has this worked for me, but this system has also helped my client family members grow their incomes and their audiences, too.
Invest In Marketing – Not Advertising
I want you to shift your mindset from advertising to marketing. You must be willing to pay for marketing and shift from thinking everything today is free. I know that in the world of internet marketing everyone wants free traffic and I also know that it is a false economy. I am about to give you a simple system that works if you are willing to invest a little bit of money in marketing.
You will only be paying for results, not for advertising with this very simple plan. What I am about to reveal will bring a lot of business to your website and help you market the right way and put more income in your pocket. Are you ready?
The Irresistible Offer
One of the basic precepts of marketing is that anything worth marketing starts with an irresistible offer which causes people to stop and get excited and then grab the offer. Unless you begin with an offer that is irresistible why would people get excited about your website and products and services you have for sale? Most people’s websites don’t provide offers like this and many don’t give people something away that people value. Then they wonder why people aren’t opting in and sales aren’t being made.
Let’s create your irresistible offer right now. I want you to think of something you can give away to website visitors that costs you no more than $5.00.
Let me give you a few examples from my own clients who I consult with and how they have used this process to make a lot more income.
One of my clients helps authors sell more books with her consulting services. On her website, she offers a done for you video promotion for your book for free when you opt-in. Instead of her doing this done-for-you service which would take her time, she went over to Fivver and hired someone to create these videos for each opt-in she gets. She pays the contractor at Fivver only $5,00 per video. Keep in mind what I said earlier, you are going to be investing money in results not advertising. Instead of budgeting for ads, my client is spending the money on actually delivering a valuable done for you service.
Prior to working with this client was investing in pay per click ads. I told her to stop the pay per click ads and switch to this idea. Instead of putting money into ads she is now paying someone to create something her exact target audience wants and needs. The cost of each video is $5.00 and she was paying more than $5.00 per lead on ads.
The results? When these videos are delivered people say, “wow” and are excited to find out more about working with her.
Now, if you aren’t a consultant or in a service business, this still works. I’ve actually helped hundreds of people in all different types of businesses use this process. One of my clients owns a health food store. Prior to working with me, he had an opt-in for a newsletter that was not bringing much business or growing his list.
His website now has an irresistible offer to come to the store and get a free bottle of one of his best selling supplements. His cost is right at $3.50 per bottle of the supplements he is giving away and he is driving a ton of business to his store to get their free gift. Many who come into his store also shop for other things while they are in the store or return at another time to shop. Prior to working with me the store owner was advertising in local newspapers and in coupon booklets at a much higher cost per lead.
One more example to start you thinking about how you can apply this in your business and on your website. One of my clients sells soy candles. When you opt-in on her website to shop her candle collection you get a free candle shipped to you even before you buy. The candle cost her less than $2.00 to manufacture and ship – it is a sample size. She has built a huge database from her website that she emails specials and news about the latest scents. Her business has quadrupled using this idea!
Can you see how this concept excites people to do business with you? I want you to put this secret to use. My clients are getting massive traffic to their websites as people tell others what they got for free from their sites. They are growing their list and making more money and now you can, too! This is a long-term success plan for making more money, growing your list and investing money into a plan that works instead of ads that you might not get any return on investment from.
Terri Levine is a Business Growth Strategist with over 40 years of experience in growing businesses. She is the Chief Heart-repreneur® at www.Heartrepreneur.com and the best selling author of dozens of titles, as well as an in-demand keynote speaker.
Editor’s Note: Terri is a friend and I asked her to write this article. Long-time readers might be asking, why would you publish an article about this when one of the services you provide is Facebook and remarketing ads? The answer is because what Terri is saying is spot on and is exactly what I talk about in my online course on Lead Magnets (see it here: http://webstoresltd.com/courses-2/). Last week’s post talked about capturing a visitor’s contact information before they leave your site by providing something of value (an irresistible offer). Next week will be another guest post about how to sell more by reversing the risk (that is an irresistible offer!). See a pattern? Let me know what irresistible offer you come up with to double your online sales.
Did you find this article useful or learn anything? If so, I’d love some feedback about what you thought.