By Paul Wheeler
Digital marketing is always evolving. As tech gets more innovative and our online habits change, marketing needs to adapt so it can keep up. Whether you’re a seasoned marketer or a newbie to the marketing world, understanding trends and digital marketing predictions is the key to staying ahead of the curve and maximizing your digital marketing impact.
So let’s have a look at some of the trends we can expect to see in the new year. Explore these topics and start considering how you can implement them in your marketing, and wait and see how your business changes in 2024!
# 1. Making Ads More Relevant: The Power of Context
Ever wondered how the ads on your feed seem to be tailored right to your interests? That’s called contextual advertising. If you sell guitars, it makes sense that you advertise in music magazines, blogs, and groups. Or better yet, in guitar-specific places.
That way, you’re being seen by people you KNOW have a high likelihood of interest. Contextual marketing will be even more important in 2024 because it feels less intrusive and more interesting to the viewer. As a marketer, focus on placing your ads where they make the most sense.
# 2. Smarter Marketing with AI
Of course, we can’t get away from AI. It’s not just science fiction—artificial intelligence can be a marketer’s best friend if used correctly. We’re not just talking about ChatGPT here, either.
AI is being incorporated into all sorts of software. For example, you might use a program that analyzes what type of content gets a high number of clicks, and use that information to place your ads more smartly and get more clicks.
As we move into 2024, you can expect more AI than ever in marketing. When used right it can be an amazing tool to make marketing more personal and more relevant.
# 3. Social Media: The Ever-Changing Landscape
Social media is a big player in marketing, but it’s constantly changing and so are social media ads. Aside from a wide range of new social media platforms emerging, successful marketing on existing apps in 2024 will be all about getting creative and personal.
You have to know your audience to a T, know the kind of content they like to consume, and which social media platforms they like using. From there, it’s all about putting your ads into content that’s engaging and speaks directly to your target market.
Keeping up with trends is especially important on social media, so your business can remain relevant in the current climate.
# 4. The Spotlight on Video Ads
Videos grab attention and tell a story quickly. They’re a fun and engaging way to get your audience interested… But make sure to keep them short and sweet, or viewers are likely to get bored and leave.
In 2024, video content is likely to be king! Social media platforms like YouTube, TokTok, Instagram, and other video-focused ones will be at the forefront. Video will also be even bigger on other platforms, like Facebook and X (formerly Twitter).
Think about how you can create fun videos with a twist. Creativity is key with video marketing, so capitalize!
If you’re going to be getting into video on a bigger scale, we recommend moving all videos ON your website to a separate platform to avoid overloading your web host. Then simply embed them in your website and you won’t suffer any loss of page loading speed.
# 5. Getting People to Click: The Focus on Conversions
Ads are pointless if they don’t convert. In order to be successful, an ad can’t just be seen and enjoyed—it needs to be clicked on. In 2024, we’ll be seeing more emphasis on ads designed to entice viewers/readers into a click.
A number of things go into this, but a key factor to moving people down the sales funnel will be to display the benefits of what you’re advertising in an unforgettable way.
It’ll also be necessary in 2024 to make your website faster and more user-friendly to accommodate the incoming traffic. Reassess your web design and web hosting company and make sure they work with you and not against you!
# 6. The Magic of Automation
Imagine having an assistant who just figures out the best audience for your ads, manages your ads, and even decides the best to post them. That’s what automation does for you!
If you haven’t already been using automation tools, 2024 is the time to start! There’s no shame in using automation tools to optimize your ads and display them—in fact, it’s going to be the best way to go if you want to free up time to work on other things in the future.
# 7. Keeping It Private: The New Age of Data Privacy
People care about their online privacy, and so should marketers. With new rules coming out to protect privacy online, it’s more important than ever to use data responsibly.
Next year, finding ways to reach your audience without overstepping privacy boundaries will be a big theme. Explore potential privacy invasions or privacy-related pain points that your customers might be dealing with and tackle them upfront.
# 8. New Ways to Advertise: Exploring Uncharted Territories
The future is all about exploring new ideas and new spaces. Advertising is wide open—think things like voice assistants, virtual reality, and interactive ad options.
Once you know where your audience spends their time and what they enjoy doing, thinking up new ways to advertise could be what sets you apart from the rest in 2024. Creativity will be a valuable skill!
The world of digital marketing in 2024 is vibrant and full of possibilities. From making ads more relevant to exploring new technologies, there’s a lot to look forward to! Remember, the key to success is staying curious, adaptable, and always ready to try something new.
If you’re already doing all of the above with your advertising, you’re on the right track. Creativity will win the day, so work on outdoing others’ marketing efforts. If your marketing is still lacking, implement these strategies and see how it changes.
Here’s to 2024 being your best marketing year ever!
About the Author
Paul Wheeler runs a web design agency that helps small businesses optimize their websites for business success. He aims to educate business owners on all things website-related, on his own website, Reviews for Website Hosting.