555 blog posts!
That’s the exact number I’ve written for this website. Divide that by 52 weeks in a year and it is over 10 years worth of content.
While this seems staggering in retrospect, it really hasn’t been that difficult. All I did was commit to writing one article a week and now, ten years later, the result has been multiple books, numerous speaking opportunities, and hundreds of clients. What more exciting to me is that some of my very first subscribers and customers are still with me today!
My first published blog post dates back to 2007. It was called “Creating Thumbnail Images and Manipulating Your Product Photos.” I didn’t post much the first 2 years, and then started publishing regularly in April of 2009.
The number 555 reveals that you should stay confident and positive about the changes around you because angels are headed your way. Well, if you are reading this post, you’ll want to read to the end because I have some positive news about how you can change the outcome of your website results, even if you haven’t been blogging for over 10 years.
So, what does this mean to you?
First, I have built up a large library of articles that you can use as a reference. All of these articles are searchable. For example, let’s say you are interested in LinkedIn. All you do is go to the search icon and key in “LinkedIn” to find all the various articles I’ve written about LinkedIn. The same for YouTube, email, or any other topic in which you are interested.
More importantly, I hope this gives you a little motivation to make your website into the dynamic business tool it is designed to be. You see, the reason why WebStoresLtd.com consistently ranks in the top 100,000 websites in the US and the top 500,000 worldwide, with an average time spent on the site of almost 10 minutes, is because I am consistently generating new content. Google doesn’t care about the content I wrote 10 years ago or even 5 years ago. Yes, they are looking to see that my website has been around for a long time, but they prefer sites that have new and up-to-date information. If you want people to find your site on Google, you MUST keep it current.
Here’s the thing: a website is never “done.” You have to constantly be working on it just like any other aspect of your business. The more you work on it, the more successful it will become. By building up this library of content, my website now has 76,691 organic backlinks to the site (those are other sites who have linked to my site, which is huge for SEO purposes). Of those, over 25,000 mention the term “online store” or “webstore.” A backlink is another site linking to me, not me linking to a different site.
Here’s how you can find out how well your site is performing. First, visit Alexa.com to see how your site ranks compared to all other sites on the internet. Then visit UberSuggest and see how many backlinks you have. If you are not driving as much traffic to your site as you would like, I suggest that you simply start writing a blog post on a regular basis. Time will go by and eventually you will find your site is now performing like a giant, even if you are a small company.
Of course you don’t want to wait 10 years for people to start finding your site, so I’m going to share with you how you can build a following much more quickly.
The trick is to publish your blog posts on Facebook and LinkedIn. But, don’t just publish them to your newsfeed – publish them to a group page that you have started. Make the group require approval in order to join, and ask potential members for their email address before granting them access to your group. This is one of the best ways to grow your own email list.
Your group should NOT be a sales page! This is simply a place where like-minded people want to gather and hear your thoughts on a topic. When you publish your blog post to the group page, you only include the first paragraph or two (much like I do with my newsletters), with a link to your website where they can finish reading the article. This will prevent duplicate content and get more traffic to your site, which of course, Google loves to see.
Here is an example – let’s say that you sell sewing supplies. You start a Facebook group for people who like to sew. Remember, you ask them for their email address in order to access the group. You could also hold a virtual event to kick this off and direct them to the group when they register (the group is where you will broadcast your virtual event). Be sure to name your group and your blog the exact same thing – such as “Susie’s Sewing Solutions.”
Then you start blogging on your website about various topics that might interest the people who join your Facebook group, such as “How to install a Zipper” or “How to create your own pattern from your favorite dress.” You put the first paragraph or two as a post in your Facebook group. You are not selling – you are giving away valuable information. The beginning of each article leaves the reader wanting more, so they click on the link from your Facebook group (or email) to visit your website and read the rest of the article.
Do not ignore your Facebook group – be active and engage with your followers so that the group will start to become popular. Post often and share your knowledge. Hold additional live streams to attract more members. Now instead of 10 years, you have built a following and an email list in a few months!