by Marie Nieves

These days, we are living in a globalized, highly connected, and fast-paced world. With things as they are, companies that want to take off and build credible brands need to be able to fight their battles on the worldwide stage.

This may prove to be a bit challenging since there is, admittedly, a lot of ground to be covered, and not every organization has deep enough pockets to approach this issue with the all-guns-blazing mindset.

Well, this might be true, but like all other problems, this one can be mitigated by working smarter and investing your marketing money where it will provide the strongest results. Let us take a look then at some of the effective online marketing strategies for brands of all scales and budgets.

Invest in long-term resources

First and foremost, we need to get one thing clear – this race is not a sprint, but rather a marathon. Since you are operating with limited resources, you have to manage your expectations and prepare yourself to play a long game with limited marketing activity. So, to ensure the success of whatever you are going to do in the future, be sure to invest in the resources that will make the foundation of your efforts like social media profiles and your website. A good-looking, easy-to-navigate, and user-friendly online presentation coupled with social media savvy makes one incredibly potent combo.

Focus on content marketing and blogging

This simple change will produce numerous benefits. For instance, you will be able to drastically ramp up the organic traffic, and, in turn, increase the number of successful conversions. Also, you will be getting a lot of exposure with people who show general interest in your industry but are still on the fence about making a purchase. When they decide to spend, you will be their go-to brand. And finally, blogging increases your online reputation and makes and lends your brand a healthy dose of authority. What makes this story even better is that all these perks come at a very affordable price.

Put yourself at the top of the SERP

Ever since the internet became a thing and people started looking for answers to their grievances online, ranking at the top of the SERP became one of the most effective ways to reach a global audience. This marketing strategy is also very compatible with the previous two we covered so you can create a very powerful synergy with a great level of shared resources. Of course, you will need to coordinate your efforts with some professional SaaS SEO agency, but even if you take into account hired third-party help, SEO still makes one very ROI-friendly approach. So, give it a proper place in your budget.

Image by upklyak on Freepik

Don’t forget email marketing

One would assume that, with near-endless communication options on the table, emails and email marketing would soon become obsolete. But, this trustworthy channel has demonstrated time and again tremendous staying power and, to this very date, presents one of the most profitable venues for advertising. Speaking in cold numbers, email marketing boasts a very healthy $36 ROI for every dollar you put into it. So, start building your mailing lists and putting this resource to good use. Offering exclusive discounts and personalizing messages will make your efforts even more fruitful.

Maximize revenue in your local market

Earlier in the article we mentioned that all companies, regardless of their scale and size are forced to compete at the global stage. This situation effectively removes the safety of tucked-in local markets. But, the fact you are going to face steep competition even in your own backyard doesn’t mean you should leave it wide open for poaching. On the contrary, this is where you need to double down your efforts, corner the market, and encourage repeat purchases. You can do that through a set of online coupons, referral programs, local social media challenges, guerilla actions, and loyalty programs.

Engage in cross-promotions

That’s right – every load is much easier to carry if you don’t need to carry it alone. So, why wouldn’t you share some of the expenses and the audience you are going to reach with compatible brands? If you are selling products online, these could be delivery services. If you are offering services, these could be vendors providing you with the necessary supplies. The opportunities for such collaborations are almost inexhaustible, and what’s even more important they can set foundations for eventual mergers and more expansive alliances. And you can only benefit from shaking up your portfolio and target audience.

Leverage social proof credibility

Last but not least, we would like to remind you that, when it comes to making purchase decisions, people always hold the opinion of their peers in very high regard. A shift to an online environment only made sharing these experiences easier. Use that to your advantage. First, make your brand visible on online listings like Google My Business and Yelp. Second, try to encourage as many high ratings and positive comments as possible. You can do that by making the rating process more streamlined, giving people some incentive to post their reviews, and openly communicating how all this benefits your brand.

Well, there you have it – the top seven ways to reach audiences online and successfully market your brand even if you are operating on a tight budget. As we can see, putting yourself on the mainstream radar doesn’t have to involve extensive resources. You just need to work hard, be smart, and be ready to play a long game. We are sure you are more than capable of overcoming all these hurdles. So, roll up your sleeves and start conquering your online space, one consumer at a time.


Author bio: Marie Nieves is a passionate blogger with an eye for design, a flair for storytelling, and a love for culture. She contributes regularly to various blogs and online magazines, all while satisfying her wanderlust by exploring states and countries near and far.