by Tina Martin
If you’re running an ecommerce business, you might be tempted to sit back and wait for new customers to stumble across your website. But if you want your company to succeed, you need to be proactive about customer acquisition. With guidance from WebStores Ltd, you can bring in more customers for your ecommerce business! Here are a few suggestions to help you optimize your customer acquisition strategy for your ecommerce company.
As an ecommerce entrepreneur, you need to set up a great company website! If your customers will be shopping and contacting your team solely online, you’ll have to make a positive first impression when they visit your site.
Your website should be visually attractive and simple to navigate. Chances are, you’ll need to add a few images, such as your logo, photos of your products, or other visuals that help illustrate your brand. To make sure these images are optimized for use on your website, you can run them through a free image resizer to instantly adjust their size. Once you’ve adjusted their size to your liking, you can upload the images to different pages on your site. By shrinking your images, you can also boost your site’s loading speed.
Social Media Management
No business today should overlook the potential of social media marketing. Since it’s entirely free to create business accounts on various social media platforms, there are absolutely no initial costs to getting started with social media marketing. While you may want to hire specialists to create content or manage your accounts down the line, this is still a relatively cost-effective form of advertising.
But with so many different ways to promote your brand on social media, which strategies should you prioritize? In addition to posting photos with attention-grabbing captions, you can also poll your audience, run giveaways, or have fun with customer spotlights! To stay organized, you should create a structured posting calendar. Aim to follow the 80/20 rule when it comes to sharing content: 80 percent of your posts should offer educational, informational content, while 20 percent can be purely promotional. Try to keep your content interesting and fresh to boost customer engagement!
If you’re running an ecommerce company, you’ll need to make sure that your customers can easily contact you. You could install a chatbot on your website so that they can quickly get the answers to basic questions. As your company expands, you could hire customer service representatives to handle phone calls and answer emails so that you do not have to tackle these tasks by yourself.
Today, customers who are shopping online tend to get out reviews before making a purchase. If your company has few to no reviews, potential customers might wonder if your offerings will fulfill their quality expectations. To put it simply, they’re looking for evidence. Therefore, it never hurts to encourage your existing customers to leave reviews after making purchases!
Do you ever shop from your smartphone? Chances are, your customers do, too! That’s why you need to test your website to ensure that it’s mobile-friendly. When your customers can shop on your website from different devices, you open up more purchasing possibilities. If you have room in your budget, you could also consider developing a company app in the future!
Content marketing through blog posts, ebooks, or web pages gives you the chance to educate customers about your products and services, trends in your industry, or solutions to problems that they might be facing. Plus, great content can improve your company’s search engine rankings, enabling more customers to find you! If you don’t have time to write marketing content, you could hire a freelancer for these projects.
Sometimes, it doesn’t hurt to take your business offline. You don’t have to open up a brick-and-mortar location in order to connect with new customers in person. Instead, you could consider running infrequent “pop-up shops” in your area, where you can sell your products! You could also book a booth at a craft fair, farmer’s market, or local trade show, depending on what you sell. This is a great way to start networking within your wider community.
Finally, it’s important to think about how inventory management can actually factor into your customer acquisition strategy. For instance, if you’re not fulfilling orders quickly, you might not meet their delivery timeline expectations. Furthermore, if your inventory is disorganized, you run the risk of sending the wrong items in orders, or even running out of items that you thought you had in stock! Using inventory management software can help you avoid these issues.
Running an ecommerce business means consistently tweaking your marketing strategy to reach more customers in the digital space. You need to stay on top of new marketing techniques in order to connect with new audiences! With these tips, you’ll be able to improve your customer acquisition methods and grow your business.
Tina Martin stays busy as a life coach and works hard to help herself and her clients achieve a healthy work-life balance. She is also working on her first book, Ideaspired: Put Your Ideas, Your Inspiration, and Yourself First to Make Your Dreams Come True. She also started ideaspired.com as a side project to reach as many people as possible, and encourage them to put their dreams first.