“When we pioneered customer reviews, it was incredibly controversial. I got letters from publishers saying, ‘You don’t understand your business. You make money when you sell things. Take down those negative customer reviews.’ We’ve never done anything of real value that wasn’t at least a little bit controversial when we did it. But if you want to be a pioneer, you have to be comfortable being misunderstood.” – Jeff Bezos
Reviews are one of the key ways that Amazon gets others to market and sell for them. Study after study reinforces the fact that people believe others before they believe you. When a complete stranger leaves a review on your website it is like one customer selling another customer on why they should buy your products or services.
Notice that it shows the site from where the review is posted. This is powerful – visit https://www.secureinfossl.com/affProgram/Review-Me-Marketing/90499 for more information.