“When we pioneered customer reviews, it was incredibly controversial. I got letters from publishers saying, ‘You don’t understand your business. You make money when you sell things. Take down those negative customer reviews.’ We’ve never done anything of real value that wasn’t at least a little bit controversial when we did it. But if you want to be a pioneer, you have to be comfortable being misunderstood.” – Jeff Bezos
Reviews are one of the key ways that Amazon gets others to market and sell for them. Study after study reinforces the fact that people believe others before they believe you. When a complete stranger leaves a review on your website it is like one customer selling another customer on why they should buy your products or services.
Actively try to get people to write reviews for you. Amazon sends out emails after you purchase a product asking you to write a review, and you should do the same. When people post reviews about your business on Yelp, Trip Advisor, Google+, Angie’s List, etc., you should grab those reviews and put them on your site where people can see them. There is a site called Review Me marketing that will actually take those reviews from various other websites and post them on your website with a small piece of JavaScript code. Here is an example of what you will see when this is installed on your website:
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