“The great thing about fact-based decisions is that they overrule the hierarchy. The most junior person in the company can win an argument with the most senior person with a fact-based decision.” – Jeff Bezos

tip7-measure everything

Amazon is notorious for measuring and analyzing everything that can be measured. Bare minimum, add Google Analytics to your site and review your stats at least weekly.

Integrate your data with your other systems – does your CRM program talk to your ecommerce platform? Does your accounting program talk to your ecommerce system? You can bet that everything at Amazon is automated based on the data they get. Hire someone to do this for you. I can be reached at 877-924-1414 if you need an ecommerce systems integrator.