“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online where word of mouth is so very, very powerful. If you do build a great experience, customers will tell each other about that.” – Jeff Bezos

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Amazon has the highest reputation of any corporation even higher than Disney or Apple.

You don’t get this kind of reputation by accident. I recently ordered a package for a friend in Philadelphia – UPS tracking showed it had been delivered, but my friend did not get it. Perhaps it was stolen. Whatever the case, Amazon refunded my money no questions asked. Wow! Jeff Bezos and the team at Amazon work extremely hard to make sure that customers are not just happy, but ecstatic about the experience they have with Amazon. Follow their example and always put the customer first.