Today, almost every business has a website. Many business owners have established a relationship with their webmasters and are proud of what they have created. Still, most websites fail to be as effective as most business owners would like. In fact, studies show that the typical business website only receives about 6 orders per month. Often, it is not the fault of the website itself, but rather the knowledge that it takes to market your presence on the Internet to its full potential.
You see, your website is only one small piece of the total exposure your company needs on the Internet. And while most webmasters are very good at the creative aspects of putting a site together, few have experience with implementing a robust shopping cart and almost none are able to provide a comprehensive emarketing package. And those that do all seem to think that SEO (Search Engine Optimization) or SEM (Search Engine marketing – read paid Adwords) is how businesses drive traffic to their website. In reality, most websites only get about 10 to 20 percent of their traffic from search engines. No wonder your website isn’t making money!
In order to really make a website become a sales tool, you have to go way beyond search engines – you have to use email campaigns, Facebook, YouTube, directories, Craigslist, eBay, Amazon, blogs, LinkedIn, Twitter, Coupon sites and a number of other items that may be industry-specific to your business. Remeber, you don’t get to be popular by becoming number one on goolge – rather Google rewards those who are already popular with a page one listing. It is your responsibility to funnel traffic from other sources to your website. If you are not managing your total footprint on the Internet and are only concerned about your website, you may need help such as that provided by an emarketing expert.
I am offering my book, “Grow Your Online Sales”, free to the first 100 people to sign up at www.TheEmarketingCoach.com. Go there and watch the video to see how you can claim your copy.