Marketing Like a Musician

Marketing Like a Musician

If you are looking for inspiration to market your business, look to the music industry. They’ve been doing it forever. Marketing is all about community building. Musicians are born marketers because they have to show the world who they are. They sell an image...
Writing Copy for Your Homepage

Writing Copy for Your Homepage

Recently at a class I was teaching at our local college, it became apparent to me that most of my students (all business owners), were struggling, not with the technical aspects of building their websites, but with coming up with content, especially for their...