People ask me all the time how they can get to be #1 on Google. Here is the simple truth: you will never beat Google at their own game. They have huge amounts of monetary resources and some of the brightest minds in the industry. Trying to beat Google is a fool’s game.

But the good news is that if you do all of your other marketing right, search engines take care of themselves. Create a buzz about your products and services so others talk about you and link to your site. Provide great content that people want to consume. Get people to know like and trust you, and they will hear about you whether the search engines provide traffic to your site or not. And once you start creating this type of traffic on your own, Google will reward you and give your site a higher ranking. It’s like the question of which came first, the chicken or the egg – it doesn’t really matter. Do what’s right for your business and higher Google placements will be the result.