My well pump recently went out and I began asking all my neighbors who they knew that could me advice on how to fix it. Without exception, they all referred me to Ted at Consolidated Pumps. Even though this was just a 2-man operation, Ted and his employee were clearly the “go-to experts” when it came to servicing pumps, and I of course used them to get my water pressure back.
When you own a small, online business, the single best thing you can do to attract people to your website is become known as the “go-to expert” in your market. In order to achieve this level of noteriety, there are 3 things you can do:
- Write a book
- Get lots of media exposure
- Get lots of positive reviews
Writing a book is important (and really not very hard). The word “author” in fact comes from the word “authority.” Your book can be as short as 100 pages in a 4×6 inch format, which is why it is really pretty easy to put together. But once you have your book and start using it as a calling card, it opens all kinds of doors for you. and one of those doors is being invited as a guest on various podcasts.
I recently sat down with Adam Hommey, an expert on podcasting and helping people get started with their own podcasts. Adam said, “watching and hosting your podcast becomes your key networking client attraction and celebrity expert branding tool.”
Hommey continued, “How often do we attempt to reach out to people by sending them emails or putting something in our direct messages and it’s going to look like a sales pitch. Now, imagine you replace all that when you contact somebody cold by saying, ‘hey, I have this podcast. It’s about X and I’d like to have you on as a guest.’ Your yes rate goes way up just off of that, because folks who otherwise would look at you asking if you just wanted to pick their brain.”
Adam believes that having your own podcast provides you with all sorts of opportunities you might not otherwise have, and it helps to establish you as a celebrity expert on your topic. I concur. You can watch or listen to our entire conversation here:
Contact Adam at: https://www.thereachsystem.com/
Join the Everything Podcasting Group at: https://www.facebook.com/groups/everythingpodcasting