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The secret to irresistible sales copy

The secret to irresistible sales copy

Do you know what sets the most successful campaigns apart from the rest? It’s not logic… it’s the power of emotions. The thing is, most people don’t buy for logical reasons. They buy on emotion and then justify their purchases with logic....
Why I’m not a fan of Black Friday

Why I’m not a fan of Black Friday

Black Friday is this week! It is a day when many retailers go “in the black” and make a large number of sales that makes them profitable for the year. Obviously, I work with many online retailers (and some offline retailers as well), and I’m a big...