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Best Practices for Email Advocacy Campaigns

Best Practices for Email Advocacy Campaigns

by Kevin George Introduction: In the contemporary digital landscape, email continues to serve as a fundamental pillar of advocacy efforts, serving as a vital channel for engaging with supporters, mobilizing action, and influencing decision-makers. While the importance...
Stop Creating Lame Lead Magnets

Stop Creating Lame Lead Magnets

OR, How to REALLY Grow Your Email List! I just read Dan Kennedy’s book on “Magnetic Marketing.” In it he talks about using not just geographic and demographic information, but psychographic data to help you create your ideal customer profile. He...
How to Set Up WordPress Gmail SMTP (For Free)

How to Set Up WordPress Gmail SMTP (For Free)

By Bruce, Support Advocate at YayCommerce.com One crucial aspect of managing a WordPress website involves ensuring reliable email delivery, a task that can often be fraught with technical challenges. This is where the WP Mail SMTP settings using a plugin emerge as a...