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The Importance of Email Newsletters for Small Business and How to Start Your Own

by | Aug 2, 2022 | guest-post, marketing

By Tina Martin Every business strives to create a strong connection with their customers, as an engaged customer base leads to higher social engagements, increased sales, and more referrals. One of the best tools businesses can use to develop this connection is a...

9 Ways to Grow Your Email List

by | Jun 8, 2022 | marketing, Newsletter, newsletters

We’ve all been told that the money is in the list and that we need to use lead magnets to grow our list. The truth is that the money is in an engaged list. And, just putting out great content in the form of a lead magnet (free video, ebook, check list, pdf,...

How to Stop Your Emails From Going to Spam

by | May 11, 2022 | Newsletter, newsletters

Originally, SPAM was an acronym for Specially Processed American Meat. This canned meat remains a favorite in various parts of the world, including Hawaii. As unwanted email became prolific, the term has become slang name for unsolicited commercial email. As such,...

How to Improve Your Email Marketing Strategy?

by | Apr 15, 2022 | guest-post, marketing

by Rabia Gul Khan Here’s the thing about email marketing: despite all of those predictions to the contrary, it just keeps ongoing. And why is that? For starters, some studies suggest that people prefer receiving emails from companies they know over ones with...

Growing Subscribers: Share with a Friend

by | Dec 1, 2021 | marketing, Newsletter, newsletters, word of mouth

Welcome Back! You may have noticed at the bottom of last week’s posts there was a simple form that said, “Share this article with a friend!” This is similar to Zillow’s function to share a home listing with someone else. I was unable to find...

Email Best Practices: Don’t Piss Me Off

by | Aug 6, 2021 | guest-post

by Debra Jason Today most every business has a website, writes blog posts, uses Facebook, Instagram, LinkedIn, etc. in an effort to increase their exposure and get more business. And, most savvy online marketers also have those wonderful opt-in boxes to capture leads...