How Behavioral Marketing Works

We would all really like to think that we are not under the control of marketing. We’d like to think that we get to make our own decisions, and that people and companies aren’t learning about us in order to sway us one way or another.

But luckily for companies, that’s not really what happens. Now, in real time, they’re able to see how their marketing is working to influence behaviors. You know where people are looking online, what they’re looking at, what their interests are, and perhaps what their dislikes are. Knowing that can help you deliver better, more targeted information in order to, of course, sway their behavior.

Even if you aren’t very sophisticated in your behavioral marketing, you’re likely putting the tenants to work in your emails. You’re sending a message and then you’re asking someone to do something after reading it. What else do you need to know about this subject? This graphic explains it.

They Do This, You Do That: How Behavioral Marketing Works

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Guest Post: How To Get More Of Influencer Marketing

It is important that any ecommerce development company understands how to effectively use influencer marketing to quickly build a brand online and raise awareness among the target audience. The purpose of Influencer Marketing takes a step further than Content Marketing and Social Media Marketing  done by any Magento ecommerce agency as it harnesses the power of genuineness and belief thus aiding brand promotion at a fast pace.

Before using an Influencer tool on your product, you have to be sure what kind of influencer to use; whether a real influencer in the form of a person behind that has a face and its own following or a feature account based on a specific topic and just repost things.

Benefits Of Influencer Marketing

  1. It builds trust quickly as a result of influencers’ positive relationship with their fans as there is respect and possible recommendations
  2. It increases brand awareness by expanding reach and positioning online however, it depends on the value of the content being provided by the influencer.
  3. It helps in building winning partnerships as connecting and engaging with an influencer can be the beginning of a powerful relationship. It opens doors to further opportunities

Key Points In Making Most Of Influencer Marketing

So you have got your product and you are not getting enough people to buy from you. These key points should stand as a guide for you to get most out of your influencer.

Understand The Difference Between Advocates, Influencers and Microinfluencers

It is important to understand these differences. If you have thousands of people following you on YouTube with massive engagements; that’s a true massive influencer doing his job to promote your brand in exchange for monetary or product compensation, based on the size of the audience and potential reach on social networks. if you got 50,000 followers across all your networks; probably that’s a micro influencer responsible for the human-to-human marketing that combines brand loyalty, trustworthiness and relevant influence to drive bottom line performance, unless it’s a very niche type of industry while Brand advocates, also known as super fans, brand enthusiasts or brand loyalists, are your customers who are most likely to naturally drive positive word-of-mouth about your brand.

Preach To The Right Audience

You can reach a million people, but if your audience doesn’t like what you preach, then you have wasted all your money. Preach to the right audience and you will succeed. You can do these by learning what’s important to your audience, speaking their language, stay top of your mind with retargeting and most especially; know your organic keywords.

In Most Cases Micro-Influencers Are More Effective Than Advocates

Sometimes, the advocate influencer can make your company […]

What is GDPR and should I be concerned?

GDPR stands for “The General Data Protection Regulation” a privacy law from the European Union that goes into effect May 25, 2018. Even though it’s a European Union law, all online entrepreneurs need to be paying attention because the GDPR will mean major changes for the way we operate. If you use Google Analytics, Facebook pixel tracking, or have an email opt-in on your website, you need to pay attention to this post!

In essence, if you have ANY contact with someone in Europe through your website, such as downloading a lead magnet to get them to sign up for an email list, you MUST comply with the GDPR, even though you are in the United States and are only selling in the United States. You will probably need to re-write your policy page to show that you are compliant. Specifically, the way you collect and handle emails will require a change. Here is the  simplest form:

1. If you offer a lead magnet to collect emails, you CANNOT automatically add those people to your email list if they are in Europe.

2. If they are in Europe and have not previously opted in to be on your email list, you MUST delete them from your database.

3. When offering a lead magnet, you MAY ask them to join your email list, but this cannot be the default. They must specifically state that they want to be on your list.

4. All of this must happen before midnight on May 25th.

Does this mean that you should be concerned and the CDPR police will come knocking on your door on May 26th if you haven’t complied? […]

Instagram for Ecommerce

Instagram is one of the hottest social networks right now.  It’s visual, it’s quick, it’s mobile and it’s pretty simple to use. If you’re running an e-commerce store, you really can’t ignore Instagram. Instagram is an image sharing site, much like a mix between Pinterest and Snapchat. Since it was acquired by Facebook, it has grown to have a massive number of user and is still growing.

  • 700 Million+ people worldwide use Instagram every single month. (150 Million on Pinterest)
  • 400 Million+ people worldwide use Instagram every day.
  • 80 Percent of Instagrammers follow a business on Instagram.

But Instagram can be limiting to a business owner due to the fact that it is a smart phone-only app. You can consume content on your laptop, but you must use your phone to sharing. If you are taking photos with your phone and sharing those photos with your friends, you are using the app exactly as it was intended to be used. But if you want to add text to your images, run them through PhotoShop, and do other types of editing, using Instagram becomes messy at best. One way around this is to edit your photos on your computer, then email them to yourself and save the attachment. Try this instead:

Download and install “BlueStacks” on your computer. BlueStacks is an Android emulator. Once it is running, go to the “Play Store” and install Instagram.

Now you can open and run Instagram on your laptop, and you can post files directly from your computer. Problem solved!

There are several reasons why Instagram is important to your online business. Perhaps the most important is […]

Internet Marketing Works!

This past Sunday I was invited to address attendees at the Denver Mart. This is a prestigious opportunity to speak, as only 3 speakers are selected at each show, which happens only two times per year. Knowing this, I wanted to make the most of this opening. So I didn’t want to leave the attendance to chance – instead I decided to market the event myself. Here’s what I did… […]

Search Engine Optimization for Amazon

Most people assume that Google’s competitors are Yahoo, Bing and other search engines. That is because Google created a business around searching for information, and they are the top site for finding information. But Amazon set out to create a business where you could search for products. The top search engine for products is Amazon, not Google.

According to Alexa.com, Amazon is the 6th most popular website in the world. But when it comes to searching products (instead of information), Amazon is the clear leader. So why do SEO companies focus on ranking in Google? Why not focus instead on ranking your products in the Amazon search? Consider these facts:

  • Forrester Research found that a third of online users started their product searches on Amazon compared to 13 percent who started their search from a traditional search site; and
  • comScore found that product searches on Amazon have grown 73 percent over the last year while shopping searches on Google have been flat.

These impressive statistics suggest that Google lacks market power in a critical segment of search—namely, product searches. If you are an ecommerce company, I contend that your efforts are much better spent trying to rank highly on Amazon rather than on Google. […]

Facebook now wants us to pay to reach our fans

In the past, Facebook encouraged small companies to create a business page then get “fans” to “like” your page. The concept remains valid – you create a page for your business and keep those posts separate from your person profile. That way you can post personal messages to your family and friends, and you can Read more about Facebook now wants us to pay to reach our fans[…]

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