It is important that any ecommerce development company understands how to effectively use influencer marketing to quickly build a brand online and raise awareness among the target audience. The purpose of Influencer Marketing takes a step further than Content Marketing and Social Media Marketing done by any Magento ecommerce agency as it harnesses the power of genuineness and belief thus aiding brand promotion at a fast pace.
Before using an Influencer tool on your product, you have to be sure what kind of influencer to use; whether a real influencer in the form of a person behind that has a face and its own following or a feature account based on a specific topic and just repost things.
Benefits Of Influencer Marketing
- It builds trust quickly as a result of influencers’ positive relationship with their fans as there is respect and possible recommendations
- It increases brand awareness by expanding reach and positioning online however, it depends on the value of the content being provided by the influencer.
- It helps in building winning partnerships as connecting and engaging with an influencer can be the beginning of a powerful relationship. It opens doors to further opportunities
Key Points In Making Most Of Influencer Marketing
So you have got your product and you are not getting enough people to buy from you. These key points should stand as a guide for you to get most out of your influencer.
Understand The Difference Between Advocates, Influencers and Microinfluencers
It is important to understand these differences. If you have thousands of people following you on YouTube with massive engagements; that’s a true massive influencer doing his job to promote your brand in exchange for monetary or product compensation, based on the size of the audience and potential reach on social networks. if you got 50,000 followers across all your networks; probably that’s a micro influencer responsible for the human-to-human marketing that combines brand loyalty, trustworthiness and relevant influence to drive bottom line performance, unless it’s a very niche type of industry while Brand advocates, also known as super fans, brand enthusiasts or brand loyalists, are your customers who are most likely to naturally drive positive word-of-mouth about your brand.
Preach To The Right Audience
You can reach a million people, but if your audience doesn’t like what you preach, then you have wasted all your money. Preach to the right audience and you will succeed. You can do these by learning what’s important to your audience, speaking their language, stay top of your mind with retargeting and most especially; know your organic keywords.
In Most Cases Micro-Influencers Are More Effective Than Advocates
Sometimes, the advocate influencer can make your company […]