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The secret to irresistible sales copy

The secret to irresistible sales copy

Do you know what sets the most successful campaigns apart from the rest? It’s not logic… it’s the power of emotions. The thing is, most people don’t buy for logical reasons. They buy on emotion and then justify their purchases with logic....
Stop Creating Lame Lead Magnets

Stop Creating Lame Lead Magnets

OR, How to REALLY Grow Your Email List! I just read Dan Kennedy’s book on “Magnetic Marketing.” In it he talks about using not just geographic and demographic information, but psychographic data to help you create your ideal customer profile. He...