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Why I’m not a fan of Black Friday

Why I’m not a fan of Black Friday

Black Friday is this week! It is a day when many retailers go “in the black” and make a large number of sales that makes them profitable for the year. Obviously, I work with many online retailers (and some offline retailers as well), and I’m a big...
Understanding How AI Actually Works

Understanding How AI Actually Works

Understanding the mechanics behind artificial intelligence’s ability to produce text, images, music, videos, and even code can empower you to harness its full potential. Recognizing its similarities to human learning processes can prevent misconceptions of mere...
Elon Musk’s Ex Wife

Elon Musk’s Ex Wife

As business owners, we often wonder why some entrepreneurs are more successful than ourselves. We often wonder why others get all the breaks, when we work just as hard as they do. We are as smart and as talented, yet we can’t seem to make it big. This of course...
Stop Creating Lame Lead Magnets

Stop Creating Lame Lead Magnets

OR, How to REALLY Grow Your Email List! I just read Dan Kennedy’s book on “Magnetic Marketing.” In it he talks about using not just geographic and demographic information, but psychographic data to help you create your ideal customer profile. He...