Happy Thanksgiving!

Happy Thanksgiving!

This week’s post is not about better ways to market yourself on Black Friday Small Business Saturday, or Cyber Monday (I covered all that in last week’s post if you are looking for how to content. See it here.) No, this week is just a quick message to say...
Are You Ready for Black Friday?

Are You Ready for Black Friday?

I posted this content several years ago, but as we approach the holidays, much of this information is still relevant. Plus I’ve added a bonus gift for my readers. Read the entire article and get yours! (Link is at the end). As business owners, most of us are...
Marketing Like a Musician

Marketing Like a Musician

If you are looking for inspiration to market your business, look to the music industry. They’ve been doing it forever. Marketing is all about community building. Musicians are born marketers because they have to show the world who they are. They sell an image...
Writing Copy for Your Homepage

Writing Copy for Your Homepage

Recently at a class I was teaching at our local college, it became apparent to me that most of my students (all business owners), were struggling, not with the technical aspects of building their websites, but with coming up with content, especially for their...