by | Jan 25, 2023 | email, Newsletter, newsletters
I do a ton of tech support. As it turns out, my biggest support challenge recently was for myself. Let me explain… Email Open Rates I typically get about a 25 to 30% open rate for my emails (the industry average is 21.33%). So slightly better than average. In... 
by | Jan 18, 2023 | marketing, Newsletter, newsletters
This is a good time to be in ecommerce. In fact, it is the BEST time ever to be in ecommerce. Prior to the pandemic, about 12% of all sales were online. Now, according to statistica.com, “After a shift in shopping behavior in 2020 due to the coronavirus... 
by | Jan 11, 2023 | ecommerce, marketing, Newsletter, newsletters
Open source ecommerce platforms like WooCommerce and Shopify have made it possible for anyone to have their own online store. These are great platforms as they are created with all the basic functions that you need to sell online. But what truly makes them shine is... 
by | Jan 4, 2023 | AI, marketing, Newsletter, newsletters
You’ve probably seen a lot of posts and hype recently about AI (artificial intelligence) on social media and in the news. It seems like everyone is posting AI-generated images and how great this technology is going to be for marketing. But, while AI has come a... 
by | Dec 28, 2022 | Amazon, Newsletter, newsletters
Inspire is a new in-app shopping feed that’s personalized with shoppable photos and videos tailored to your selected interests and engagement. “We invent every day to make shopping easy and fun,” noted Amazon Shopping director Oliver Messenger in a statement about the... 
by | Dec 21, 2022 | marketing, Newsletter, newsletters
It is no secret that the holiday shopping season is when most retailers (and etailers) make the bulk of their money for the year. It is also not a secret that the pandemic pushed ecommerce forward ten years, making this the best time in history to have an online...
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