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Borrow Trust: How to Piggyback on Others

by GregJameson | Dec 4, 2019 | Newsletter, newsletters

The most common ways to drive quality traffic to your website and grow your email list include paid ads and content marketing. The first is expensive, the latter is time-consuming. This makes it challenging to grow your email list and build your credibility as the...

Happy Thanksgiving!

by GregJameson | Nov 27, 2019 | Newsletter, newsletters

This week’s post is not about better ways to market yourself on Black Friday Small Business Saturday, or Cyber Monday (I covered all that in last week’s post if you are looking for how to content. See it here.) No, this week is just a quick message to say...

Are You Ready for Black Friday?

by GregJameson | Nov 20, 2019 | Newsletter, newsletters

I posted this content several years ago, but as we approach the holidays, much of this information is still relevant. Plus I’ve added a bonus gift for my readers. Read the entire article and get yours! (Link is at the end). As business owners, most of us are...

Marketing Like a Musician

by GregJameson | Nov 13, 2019 | Newsletter, newsletters

If you are looking for inspiration to market your business, look to the music industry. They’ve been doing it forever. Marketing is all about community building. Musicians are born marketers because they have to show the world who they are. They sell an image...

Writing Copy for Your Homepage

by GregJameson | Nov 6, 2019 | Newsletter, newsletters

Recently at a class I was teaching at our local college, it became apparent to me that most of my students (all business owners), were struggling, not with the technical aspects of building their websites, but with coming up with content, especially for their...

Getting Visitors to Return to Your Site

by GregJameson | Oct 30, 2019 | Amazon, Content, marketing, Newsletter, newsletters

On October 24th, Google announced its latest algorithm update called BERT. According to the release, Google says that this will affect 10% of queries, which means this is one of the biggest Google updates of the last 5 years! Instead of looking at the user’s search...

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