Digital Marketing Update

Digital Marketing Update

The Covid pandemic affected nearly every individual, business, and industry in some way or another, so I thought it would be interesting to see how it impacted different digital marketing tools. Here is what I have found in my research. Podcasting Since podcast...
Beyond a brochure website

Beyond a brochure website

Every single minute, 1.1 million dollars are spent in online shopping in 2020. Yet most websites remain informational / brochure style sites only (unable to take online transactions). Less than 1 percent of all the websites out there are ecommerce websites, and fewer...
Why am I teaching everything I know?

Why am I teaching everything I know?

I often get asked why I am sharing all the things I’ve learned over the past two decades with business owners. The reason is simple: webstore owners MUST be able to run various aspects of their websites. They are simply more successful when they can do many of...
Search Results are Skewed

Search Results are Skewed

Do you know what the number one search term in Google is? Its “Google.” Yes, according to TheMarkUp.org, the number one thing people search for on Google is Google. Why is this important? Because Google thinks that when they type in the name of your...
Online Ordering and Curbside Pickup

Online Ordering and Curbside Pickup

I’m a fan of the plugins developed by Barn2Media. This is the company that makes the plugins that allow you to turn a WooCommerce store into a fully functional wholesale ordering platform. So when they recently released a new plugin in response to the Covid19...