Search Engine Optimization for Amazon

Most people assume that Google’s competitors are Yahoo, Bing and other search engines. That is because Google created a business around searching for information, and they are the top site for finding information. But Amazon set out to create a business where you could search for products. The top search engine for products is Amazon, not Google.

According to Alexa.com, Amazon is the 6th most popular website in the world. But when it comes to searching products (instead of information), Amazon is the clear leader. So why do SEO companies focus on ranking in Google? Why not focus instead on ranking your products in the Amazon search? Consider these facts:

  • Forrester Research found that a third of online users started their product searches on Amazon compared to 13 percent who started their search from a traditional search site; and
  • comScore found that product searches on Amazon have grown 73 percent over the last year while shopping searches on Google have been flat.

These impressive statistics suggest that Google lacks market power in a critical segment of search—namely, product searches. If you are an ecommerce company, I contend that your efforts are much better spent trying to rank highly on Amazon rather than on Google. […]

Bad images versus good images

Image Optimization

We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times.  Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We’re talking’ details. Just like textual product descriptions describe a product in detail, enlarged images and Read more about Image Optimization[…]

Why Search Engine Optimization is backwards

Almost every new or potential website owner asks the question: Can you get me to be number one on Google? This has led to an entire industry known as SEO or Search Engine Optimization. Unfortunately, many individuals saw this as an opportunity and this activity has basically become a scam. There are some inherent problems Read more about Why Search Engine Optimization is backwards[…]

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