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9 Web Development tips for SEO-Friendly Websites

This is a guest post by by unitedsol. Not only does it contain important SEO information, but there are other lessons to be learned here as well, including the inclusion of backlinks for specific keyword phrases, and showing you how to get others to create content for you.

A website that is appealing and has nice features could not assure you that it will retain the significant traffic, as long as it is following the proper SEO standards and techniques. The search engine optimization techniques are crucial for any website to grow and acquire a valuable prominent place in search engine rankings.

An SEO technique assists to improve your online presence and makes it easy for search engines to crawl and index.  In addition, search engines like Google tend to change their algorithms to ensure that a high-quality website gets an advantage in rankings and a website that is misleading them can be punished.  Here we have mentioned web development tips for a high performing SEO friendly website.

Optimize Website Images

Images offer a better understanding of the content and allow a great user experience. For more efficient approach, scale your images properly to reduce the loading timing of a web page and consider compressing the images for reducing the file size.  However, make sure the quality of the image should not be harmed and the image retains its impact.  First of all the image file name should resonate with the image that is being displayed. For instance, if the image is showing Penguins in snow, the filename for this image shouldn’t be like EFA4425.jpg, instead use penguins-in-snow for better and focused perception.  Now there are multiple online tools available that will make this job easier for you.

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URL should be user-friendly

You may have come across a website having cluttered URL that is a blend of letters and numbers, backslashes and underscores, etc. Can you recall that address again? Off course not, as a web developer you need to consider not utilizing that approach. Not only it is inefficient for readers but search engines also have issues ranking it. The ideal implementation of a well-settled URL contains keywords that are relevant to your business. The URL of your web pages should […]

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Search Engine Optimization for Amazon

Most people assume that Google’s competitors are Yahoo, Bing and other search engines. That is because Google created a business around searching for information, and they are the top site for finding information. But Amazon set out to create a business where you could search for products. The top search engine for products is Amazon, not Google.

According to Alexa.com, Amazon is the 6th most popular website in the world. But when it comes to searching products (instead of information), Amazon is the clear leader. So why do SEO companies focus on ranking in Google? Why not focus instead on ranking your products in the Amazon search? Consider these facts:

  • Forrester Research found that a third of online users started their product searches on Amazon compared to 13 percent who started their search from a traditional search site; and
  • comScore found that product searches on Amazon have grown 73 percent over the last year while shopping searches on Google have been flat.

These impressive statistics suggest that Google lacks market power in a critical segment of search—namely, product searches. If you are an ecommerce company, I contend that your efforts are much better spent trying to rank highly on Amazon rather than on Google. […]

By Passing Search Engine Optimization

Whenever you do a search on Google, there is an “auto-suggest” box that appears. For example, when I start to type my name, even before I finish typing it, Google brings up a list of what I might be searching for and displays some suggestions as shown below. A large number of people searching the internet use these auto-suggestions. What if you could control what Google displayed in the auto-suggestions box instead of having to rely on search placement? This would preempt the search results! […]

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What Happened to the Google Keyword Tool?

What Happened to the Google Keyword Tool? Google has officially retired a number of products / services in the past year, many of which were very useful. For example, iGoogle (where you could create your own home page) was retired last summer. Google also retired it’s Reader, which was great for pulling content and reading Read more about What Happened to the Google Keyword Tool?[…]

Revealed: The Web Marketer's Best Kept Secret!

Each month we provide links to industry news articles about how online sales are continuing to grow. We’ve discussed all types of marketing initiatives from SEO (search engine optimization), email, blogs, eBay teasers, social networking, and coupons. Yet as a provider of shopping cart software and services, we hear all the time about how small Read more about Revealed: The Web Marketer's Best Kept Secret![…]

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