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Becoming the Go To Expert

My well pump recently went out and I began asking all my neighbors who they knew that could me advice on how to fix it. Without exception, they all referred me to Ted at Consolidated Pumps. Even though this was just a 2-man operation, Ted and his employee were clearly...
Grab your holiday gifts

Grab your holiday gifts

Wow! What a year this has been. It’s time to take a break and get ready to start fresh. And I want to give you a gift to celebrate. This is actually a 2-part gift: You get a digital version of 3 of my best-selling books: Monetize Your Expertise The Influencer...

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Should I buy an email list?

Should I buy an email list?

These are difficult times for 99% of businesses out there, and many are looking for ways to grow their online sales. One common thought is to start emailing people to get them to come to your website. This is actually a valid idea, as email continues to be one of the...
Why be a Podcast Guest?

Why be a Podcast Guest?

Here are some very compelling reasons why podcast guesting needs to be a regular marketing strategy for your business. Last week I posted about borrowing trust. Podcasting is a great way to borrow trust. In fact, it is one of the primary reasons why I have a podcast....