Guerilla marketing is defined as “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.” This week I had the pleasure to sit down with Richard Weiler to discuss how Guerilla Marketing techniques can be applied to both conventional businesses running a brick-and-mortar store as well as those who are also running an online business. Richard and I spent about an hour discussing five Guerilla Marketing strategies that you can apply to your business. Enjoy!
View the video here: https://www.youtube.com/watch?v=xcnuVoGEePc
Jay Conrad Levinson was the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 58 other business books. His books have sold more than 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide. Jay, known as the “Father of Guerilla Marketing”, passed in 2013. Today, the Guerilla Marketing Association is run by his wife Jeannie, and Richard Weiler. You can visit the website at http://gmarketing.com.
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