Content doesn’t create itself. Blog posts don’t write themselves. Videos don’t shoot themselves. Online courses don’t create themselves. Books don’t write themselves. Emails don’t send themselves.

Content doesn't create itself. Blog posts don't write themselves. Videos don't shoot themselves. Online courses don't create themselves. Books don't write themselves. Emails don't send themselves. Click To Tweet

I see ads all the time about how you can make money online and how easy it is. That’s a load of garbage. If you want to make money online, you have to do the work. And the only way to do the work is to create content. Sit down, buckle up, and start creating content.

The internet is all about content. As Eric Schmidt, former CEO of Google, said, “Humanity today creates as much content every 48 hours, as we did from the dawn of civilization up until 2003.”

“Humanity today creates as much content every 48 hours, as we did from the dawn of civilization up until 2003.” - Eric Schmidt, former CEO of Google Click To Tweet

You are competing with that. If you are not creating and posting new content on a regular basis, your website and your presence on the internet is going to start to fade. You cannot sit back and do nothing. The only way to be successful online is to create content. Once you stop, you start getting left in the dust.

The only way to be successful online is to create content. Once you stop, you start getting left in the dust. Click To Tweet

For those readers who think I am some kind of a prolific content creation machine, let me share a secret with you. Recently I’ve been unmotivated. Yes, I still put out a blog / newsletter every week. And yes, I created a new platform for hosting virtual trade shows and successfully launched our first show. But I’ve been in a slump when if comes to finishing projects. I realized this recently when it was apparent that I haven’t written a new book in over a year. Several of my friends have recently released books, one as short as 50 pages. I’ve got several books and several online courses in a partially finished state. They don’t have to be 200 page books or have workbooks associated with the courses. They just need to be DONE. So I’m writing this as much for me as anyone. Just finish it already!

I want to ask you a question: When was the last time you went to Facebook and saw the exact same thing that you saw the day before? For that matter, let’s assume you have an online store, not a social media or news site — When was the last time you went to Amazon and saw the exact same thing that you saw the day before? I don’t care what kind of site you have, the fact is that you MUST be constantly creating new content and sharing it.

I’m ready to get busy, are you?