If your store has paid for a print display ad in the local newspaper, you may know how ineffective marketing without spoken word or visual imagery can be. Radio and television marketing may be too pricey for your shop’s budget, but there is another option.

Promotional web videos are an exciting internet marketing tool for businesses large and small. Like a traditional TV commercial, a promotional web video will advertise your business’s advantages to potential customers. Unlike traditional TV commercials, promotional web videos can be broadcast directly to your target audience for free through email, search engine marketing and video sharing sites such as YouTube.

Producing a promotional web video doesn’t have to be complex or expensive. With a little bit of planning, you can produce a promotional web video that becomes a priceless marketing tool for your business.

Before you begin to produce your promotional web video, you need to think about what you want the video to accomplish. Some questions to consider include:

* Who is the target audience for your promotional web video?
* What will be the tone of your promotional web video? Funny? Professional? Sincere?
* What do you want viewers to do after watching your promotional web video? Email it to a friend? Call your company? Click for more information?

If you’ve developed a good plan, shooting your promotional web video should go smoothly. By knowing exactly what footage you need, you’ll save a lot of time and, if you’re working with a professional video production company, money.


1. Keep your video short. A promotional web video should be less than 3 minutes long
2. Keep your video interesting. A variety of shots, angles and perspectives will make your promotional web video more interesting to watch.

There are many places on the web where you can post your promotional web video. The first and most obvious is on your web site. The easiest way to do this is to just post the video on YouTube and then embed the YouTube video on your web site. Once your promotional video is posted on the web, you’ll want to have it seen by as many people as possible. Emailing it to your friends is one possibility; posting it on your FaceBook page is another.

Each month a new topic relating to improving your business on the internet is presented as a free webinar by WebStoresLtd.com. “Energize Your Website” is a weekly column by Greg Jameson, president of WebStoresLtd that relates to the webinar’s monthly theme. To register for a free webinar or for more information about doing business on the internet, visit www.WebStoresLtd.com or call toll free 877-924-1414.