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Name & Company

George Jetson

Spacely Space Sprockets

Product(s): Robots

General Description:

George is interested in all things home automation

Demographic Information

Age: 43

Gender: Male

Martial Status: Married

#/Age of children: 2, Judy & Elroy

Location: Orbit City


Stop this crazy thing!

Occupation: employee

Job Title: digital index operator

Annual Income: unlimited commissions

Level of Education: Graduate Degree

Hobbies / General Interests: robots and space sprockets


Challenges & Pain Points


George JetsonĀ is challenged with:

  • putting up with his boss
  • home life

Pain Points

George Jetson’s pain points are:

  • leaving his work behind
  • not enough automation


Goals & Values

Goals George Jetson wants to:
  • more family time
  • keeping his boss happy
Values George Jetson is committed to:
  • married life

Sources of Information

Books: audio books only Magazines: Blogs/Websites: Conferences: Gurus / Social Accounts: Cosmo G. Spacely Podcasts: Other:

When George was a child, he had to fly through ten miles of asteroid storms to go to Orbit High School, where he was the star pitcher of its Spaceball team.

Objections & Roles

Objections to the Sale
  • not high tech enough
  • too easy to operate
Role in the Purchase Process George Jetson’s Role in the Purchase Process