Tubal ligation (also known as having one’s tubes tied) is a permanent form of female sterilization. Totally unrelated is YouTube, the Internet’s premier site for sharing video content. YouTube attracts over 2 billion users each day, so if you are in the Internet marketing business, rather than becoming sterilized on this site, you want to become a fertile video marketer.
Almost 60% of Internet traffic is now video! There are now more keyword searches performed every month on YouTube than are performed on Google. Over 1 billion videos watched on YouTube everyday! That’s nearly double the prime-time audience of all three major US television networks combined! 70% of web surfers watch video online. 150 million people view online videos each month in the US. The average duration of an online video viewed is 3.5 minutes and the average YouTube visitor spends 27 minutes a day watching videos. And it’s not just funny videos getting all the attention. Commercials such as Evian Water’s “Roller Babies” have been viewed over 25 million times – for a commercial!
Here is the exciting part – When you create a YouTube account, you are automatically set up with your own “channel.” Viewers can subscribe to your channel and be notified whenever you upload a new video. Short 2-3 minute videos work best, so if you have 30 minutes worth of information, you can easily create 10 videos, then combine them into a playlist. Anyone can create “good-enough” videos using a simple webcam, or a digital camera like the Flip or Kodak. You can use the free Windows Movie Maker program to add titles and overlay music.
For ecommerce websites, there are several types of videos you should be doing: commercials, product demonstrations, testimonials, tutorials and training, and video responses. Video is a surefire way to establish yourself as an expert authority and market yourself online. But of course you need to get found (and hopefully have a creative enough video that it becomes viral – where other people pass on the link and suggest friends watch it). To get found, make sure you put keywords in the title of the video. Add a description, again using the keywords people are likely to search for. Mention your website in the description. YouTube also allows you to put in tags (a list of keywords) – use as many as you need. And don’t forget to choose an appropriate category.
You will want to make you “Channel” look creative as well. Big corporations like Disney and The Outdoor Channel have sexy looking YouTube channels, but other large corporations have very generic looking channels. It is easy for you to have your channel look as good as any of the big chains – take a look at my channel for Cyberbase Trading Post to see what I mean. This is Internet business at its best – free publishing and viral marketing potential. If you need help creating videos or creating a professional channel presence, don’t hesitate to call.
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