Learning Something New

Learning Something New

I learned a new skill yesterday, one that I didn’t even know existed: Wakesurfing. You ride a surfboard on a the wave created by a specially-designed boat that generates a surfing wave behind the boat. This made me think of 3 colleagues while I was on the water:...
Handwritten Thank You Notes

Handwritten Thank You Notes

Simple handwritten thank-you notes are becoming a lost art. Yet, there’s a special feeling we get when we receive one. Hand-addressed envelopes almost always get opened first, if for no other reason than it is so rare to receive one. So when I found out about...
The Key to Growing Your Email List

The Key to Growing Your Email List

Lead Magnets / Freebies / Irresistible Offers Lead Magnets / Freebies / Irresistible Offers are the key to growing your email list. Offering something to your website visitors that is so compelling that they will gladly give you their email address in exchange for...
Why Be a Podcast Guest?

Why Be a Podcast Guest?

Have you ever considered being a guest on a podcast? Podcasts are a great way to grow your exposure and credibility. Podcast options are now being built into most vehicle dashboards through Android Auto and Apple CarPlay. The statistics for podcast growth should make...
Bulk Variations for WooCommerce

Bulk Variations for WooCommerce

Every so often a new plugin comes along that I just have to share. That is the case with “Bulk Variations for WooCommerce” by Bar2media. The new plugin provides a new layout option for any variable product that has either 1 or 2 attributes which are used...
How Industry 4.0 Changes B2B Marketing

How Industry 4.0 Changes B2B Marketing

Guest post by Heather Redding Industry 4.0 is a concept that refers to the rapid and ongoing transformation of the marketplace, with innovative new products, like AI and IoT. Built around the digital landscape, Industry 4.0 is having a massive impact on many parts of...

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