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While the number one concern for most small businesses remains, “How do I get listed on page 1 of Google?,” the second biggest concern is “How can I get more positive online reviews?” And interestingly, these two concerns are intrecately tied together: the more positive online reviews you get, the higher you are likely to be shown in the search engine results. And, believe it or not, you can actually control how many online reviews you get. I recently interviewed Doren Aldana of MyTestimonialEngine.com for my podcast (20MinutesofInfluence.com) about this topic.
There are lots of places on the internet where people may be leaving reviews about you: Google, Facebook, Yelp, Amazon, AngiesList, Trip Advisor, Yellow Pages, Manta, Better Business Bureau (BBB), FourSquare, and many industry-specific sites like Houzz, Cars.com, Edmunds, OpenTable, and HealthGrades . Yet, businesses are often afraid to manage customer reviews on business review sites as they don’t want to end up in one of these situations:
- receiving zero business reviews
- receiving zero recent online business reviews
- receiving negative online business reviews
Unfortunately, these businesses are missing out and hurting their business through inaction, as reputation drives both traffic and conversion. Online reviews and ratings heavily influence consumers’ purchase decisions and can make or break a business. A number of research studies suggest that online reviews are more trustworthy and useful than branded social media content, advertising, information from salespeople, and even natural search engine results. Here are 3 factors you want to consider when getting reviews: […]