Online Shopping Statistics

Online Shopping Statistics

Guest post by Kaylee White When you think about online shopping, what drives you? You, of course, are representative of all shoppers, so some of the reasons that you shop or abandon a cart may be reflective of your customer base. For example, you might be driven based...
Are You Ready for Black Friday?

Are You Ready for Black Friday?

I posted this content several years ago, but as we approach the holidays, much of this information is still relevant. Plus I’ve added a bonus gift for my readers. Read the entire article and get yours! (Link is at the end). As business owners, most of us are...
Marketing Like a Musician

Marketing Like a Musician

If you are looking for inspiration to market your business, look to the music industry. They’ve been doing it forever. Marketing is all about community building. Musicians are born marketers because they have to show the world who they are. They sell an image...
Writing Copy for Your Homepage

Writing Copy for Your Homepage

Recently at a class I was teaching at our local college, it became apparent to me that most of my students (all business owners), were struggling, not with the technical aspects of building their websites, but with coming up with content, especially for their...
Why Consistent Action Matters

Why Consistent Action Matters

Guest post by Benji Bruce Editor’s note: I got this as an email from Benji and he gave me reprint rights when I contacted him. And while he relates this to the speaking profession, it is very true of marketing any product or service. As business owners,...