Exciting news for those who have a WordPress website with WooCommerce as their shopping cart platform! A new extension was just released called Facebook for WooCommerce. this extension provides two basic pieces of functionality:

  1. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website.  And, with the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.
  2. Increase sales by creating an online Facebook store – It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop. You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook. The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

The complete description isavailable here: https://woocommerce.com/products/facebook/

As providers of both Facebook advertising and WooCommerce websites, we are super-excited to see this functionality become available. Some of this functionality, namely a Facebook store, has been available on other shopping cart systems we work with such as ECwid and Shopify. To do it with WooCommerce required purchasing a 3rd party plugin at $79/month. But now you can get it with the most popular and powerful platform we support and the extension doesn’t cost anything – just the time to install and implement it.