The first thing required in online marketing is that you are able to be found. And not just for your company name, but for the keyword phrases someone would likely search for.
Less than 25% of ALL websites will ever be visited by ANYONE!
If you aren’t able to be found, your site will simply never generate any sales. You must be visible!
Rank YouTube Videos
Getting listed on page 1 of Google for specific keyword phrases can be difficult. But by using YouTube videos, you greatly improve your chances. 80% of all internet content consumed today is video. Yet only 9% of all businesses are using YouTube!
This is a huge opportunity for ranking. You can rank 1 short 2-minute (or less) video on YouTube, and since YouTube is owned by Google, you may even rank on page 1 of Google. Here is an example…
Want to make this happen for multiple keyword phrases? Using special video ranking software, WebStores Ltd. can create a new video for you every month, insuring your site not only becomes highly visible, but is linked back to the appropriate page on your website, building your SEO juice and making your site a trusted authority. Contact us today!
Other People’s Audiences
Another great way to get backlinks to your website is through OPA, or Other People’s Audiences. Whether you are using affiliates or JV Partners, writing guest posts or articles for other websites, or being on someone elses podcast, getting links to your website because someone else is promoting you is a powerful way to target visitors.
COPE: Create Once, Publish Everywhere
51% of all website traffic comes from organic search, leaving 10% from paid ads, 5% from social media, and 34% from direct or other sources. But you can’t make the list if you don’t have content for Google to crawl. This means that most of the traffic to your website is free if you create enough quality content on a regular basis to start capitalizing on this.
Fresh, shareable content is the lifeblood of your website. Don’t make the mistake of thinking that once your website has been launched that it is “done.”
Think of it this way: If every time you visited Facebook and you were shown the exact same items in the news feed, from the same people, and it never changed whether you visited the site today, tomorrow, in a week, a month or a year, how often would you keep going back to Facebook? Probably not very often, as you would have already seen that information. the same is true for your website!
Here’s the thing: not only do your visitors want to see fresh, shareable content, but this is a major factor in whether or not Google decides to list your website in its search results. If you want to be found, you have to keep creating new content.
The good news is that WebStores Ltd. can set this up for you so that you only have to create content one time, and it will automatically generate a newsletter for you based upon your post. It will also automatically publish your post to Facebook, LinkedIn, Twitter and other social media accounts. this process is called COPE: Create Once, Publish Everywhere. Give is a call and we can make this happen for you!