By Laura Watson


When it comes to website SEO, you need to be well-versed with your competition. There are many things which you can learn from them, and it will help you in reaching your goal of beating them in rankings.

Get to know your competition:

If you want to get a better idea of what your competitor is doing, it’s important that you understand their business model. What kind of products or services are they offering? How much do they charge for these products or services?

These questions can help you determine if there is a market for your product in the same industry as your competitors. If there is enough demand for the product, then it may be worth pursuing further. You can take help from an online marketing team, too!

Get your competitor’s keywords:

You can get your competitor’s keywords by using their website and looking at their “SEO” section. You will see all the keywords they are targeting, and then you can use them for your own site as well.

You should also look at what content is performing well on their site, because that will give you an idea of what people want to read about.

See what they are doing right:

When you are looking at your competitor’s site, it is important to see what they are doing right. Try and find out what their strengths are and how you can improve on them. You can take help from any seo company too, e.g. for queens you can look up for queens seo company or any other state you live in.

If you have more than one competitor, then it is a good idea to look at each of their websites individually so that you can get an idea of what works for each brand and how they differ from each other.

See what they are doing wrong:

While you’re at it, take a look at what they’re doing wrong. If they have poor quality content or bad user experience, you can use that information to your advantage and create better products in the future.

It’s critical that you focus on improving the user experience of your site so that people will want to stay on it longer – which means more time spent looking at ads and buying stuff!

Check all their backlinks and see if you can get them too:

You can also check all their backlinks and see if you can get them too. This is a great way to find out what they are doing right, and how you might be able to add value by doing the same thing.

It’s important not to copy your competitors in link building though, as this will actually hurt your site’s rankings rather than help them.

Look for a website which is ranking well for keywords similar to yours:

If you’re looking for a website which is ranking well for keywords similar to yours, you can use Google’s search console. This will show you how many times a page has been crawled and the number of pages that have been indexed by Google.

If your competitor has thousands of backlinks from high-quality websites (like Forbes), then it’s likely that they’ll outrank you on most search terms because their content is more relevant than yours. However, if there are only 50 or 100 backlinks, this may indicate that those are all coming from low-quality sites such as forums and blog posts which don’t help boost rankings much at all!

Use the search console of Google to find the pages that rank higher than yours:

You can use the search console of Google to find the pages that rank higher than yours. You can use this information to analyze what your competitors are doing right and then apply it to your own website. For instance, if you want to find out which keywords your competitors are targeting, type “site:examplewebsite.com keyword” into Google’s search bar and click on ‘Search Tools’.

Google will show you a list of all the pages on examplewebsite.com containing the keyword you entered in quotation marks (e.g., “keyword”). This will give you an idea of what people are searching for when they visit that site and how many times those searches were made per month by looking at their monthly traffic numbers under “Search Traffic”.

Check out what off-page SEO tactics they are using and replicate them:

One of the most important things you should do is to check out what off-page SEO tactics they are using and replicate them if they are working well.

If you see that the competitor’s website is ranking well on search engines, then there must be something in their strategy that has been working for them. You can try replicating their strategies and see if it works for you as well!

Understand Their Strategy:

The first thing you should do is understand your competitor’s strategy. This includes things like where they are focusing their efforts, what keywords they are using, and how they are targeting those keywords.

If you can’t figure out where your competitor is getting their traffic from, then there’s no point in trying to replicate it!

Check What People Are Saying About Them:

The next step is to check what people are saying about them. This can be done by searching for their name on Google or any other search engine, as well as checking their social media accounts and customer reviews on sites like Yelp and TripAdvisor.

It’s important to note that there may also be negative comments that appear first in your search results when looking up your competitor’s name, but don’t let this discourage you from continuing with your research! The key is to make sure that these comments are based on fact rather than opinion–for example: “Their service was slow” versus “This restaurant sucks!”

What Is The URL?

A URL is the address that you type into your browser to get to a web page. It’s usually something like this:


URLs can be pretty long if they have lots of parameters (like http://www.example.com/?p=123), but they’re usually easier to read than IP addresses, which are numbers instead of words (like 192.168).

Who Are They Targeting?

The first thing you should look at is who they’re targeting. Are they going for a specific type of customer, or do they have a broad target audience?

If your competitor has a narrow focus, this can be an opportunity for you to fill in the gaps with a wider range of customers. But if their niche is already saturated with competition and there’s not much room left to grow, then it might be time to consider another angle.

How’s The Design of Their Website?

The first thing you should look at is how the design of their website. You can tell a lot about your competition based on their site’s design and layout, so it’s important to pay attention to this detail. The layout of your competitor’s website will tell you whether they have enough resources to properly maintain their online presence or if they’re just throwing something together quickly in order to get some quick sales.

If their layout looks messy and disorganized, then chances are that there won’t be much information on it either (which means you don’t need as much). If they do have lots of content available on their site, then there’s no reason why yours couldn’t have even more!

How Are They Positioning Themselves in The Market?

If you want to know how your competitors are positioning themselves in the market, then take a look at their website and see how they are doing it. They may be using different keywords on their page than what you would use for the same product or service. This can help you to understand why they have more traffic than you do and how they are getting it.

Know how they got their best ranking:

The first step in your competitor analysis is to find out where they rank. To do this, you can use tools like SEMRush or Ahrefs (both of which I personally use).

The second thing you want to do is look at the keywords that are ranking for them and see if there are any similarities between their website and yours. This will help identify areas where they may be doing something better than you or vice versa.


We hope that this article has inspired you to go out there and research your competitors. This is a great way to learn about what works in website SEO and what doesn’t, as well as improve your own website’s rankings!

Laura Watson is an amateur astronomer, a writer, and an artist. She loves reading and believes that learning keeps you alive. Laura writes blogs for several websites and enjoys doing it.