I recently sat down with Chasen Chess, America’s Marketing Maverick, Guerrilla Marketing Master Trainer and president of the Colorado chapter of Guerrilla Marketing in Denver. We discussed Guerilla Marketing as it applies to ecommerce. The Father of Guerrilla Marketing, Jay Conrad Levinson, describes guerrilla marketing as “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” Basically, we are talking about getting high rates of return with minimal budgets. Watch as Chasen talks about overcoming the challenges and how you can apply Guerilla Marketing techniques to your online store. Here is the first part of our conversation: