In my recent conversation with Chasen Chess, America’s Marketing Maverick and the head of the Denver Chapter of Guerilla Marketing, we had lots to discuss. I previously posted part 1 of our conversation – this is part 2. In this video we specifically discuss what some people call a USP – Unique Selling Proposition, or what others call a UCA Unique Competitive Advantage. Whatever you call it, you MUST stand out. Amazon already is known for low prices and huge selection; you can’t compete on these terms, so you have to be unique in some other way. Watch this video to help you determine what you UCA is. Then figure out how you can apply this to your business.