Today is the 43rd anniversary of the first moon landing. Apollo 11 was the spaceflight which landed the first humans, Americans Neil Armstrong and Buzz Aldrin, on the Moon on July 20, 1969. Obviously, this was a far reaching goal for the entire country, and yet we achieved it. Even if we hadn’t accomplished our goal, the advancements in technology that resulted in us attempting this feat have made a huge difference in the lives of everyone. It reminds me of the saying, “Shoot for the moon. Even if you miss, you’ll land among the stars.”

The point of all this is that we need to look at our business goals the same way. I recently read a book called the 10X factor, which contends that the only way to create success is with massive amounts of action – not just doing a few things here and there, but making huge audacious goals and working on them constantly. Certainly, that is how your website is going to become a success – you can’t just create a Facebook page, for example, and expect that this one action is going to have a significant impact on your business – you have to work the Facebook page, engage and interact with your customers and potential customers in an ongoing fashion for this to have an impact.

So what are your goals that seem out-of-reach? Are you working on them?