I recently had a client ask me this question:
When I Goggle ” wooden saddle stands” then click on images a ton of stands come up, how do I put a picture of mine on there?
Essentially, this is the same search engine optimization question of “how do I get listed on page 1 of Google?” except we are talking specifically about images. And the answer is the same as what I’ve talked about in the past. You don’t just add your picture to Google – they have to do it for you. What you have to do is tell Google about your photo by the way you put it on your website.
This includes what you name your image, the Alt-tags you assign to the image, and the product description and text you use one the page to describe your product image.
I’m working on another site that sells belt buckles. This site has the same problem. For example, one of the items is a brass buckle with an eagle on it. The image is named “5-2004-B-1-600×452.jpg”. The product name is “Eagle head cut-out” and the description is simply “Brass Finish Buckle”.
The quick steps to fix this are to rename the product to “Eagle head cut-out brass belt buckle”. Rename the image to “Eagle-head-brass-belt-buckle-5-2004-B-1.jpg.” (Notice that I still included the item number.) Add an alt-tag to the image of “Eagle head cut-out brass belt buckle.” And then give it a product description that tells both Google and customers all about the buckle. Don’t hold back, as neither Google or your customers can read your mind just by looking at a photo. For example, instead of just “Brass Finish Buckle,” do this:
This solid brass trophy belt buckle features a eagle’s head in the center with cut out background. The oval shaped buckle is cut-out to make a unique tribute to the top predator of the avian world. Feathers are on each side border in this solid brass buckle! This buckle is made of cast brass using the finest base materials available. Then it is acid washed to add the nice dark antiqued patina and finally hand buffed to bring out the highlights and details. A protective coating is then added to prevent tarnishing.
- Buckle is solid brass and handmade in the USA.
- Fits 1.5” standard width belt.
- Buckle measures approximately 3″ high by 4” wide.
I see this all the time. Here’s another example for some earrings on a website. The title is “ear climber crystal curve” and the description is simply, “Sterling Silver, ear climber crystal curve – 2 pairs for $14.40.” The single image is named, “26446-600×600.jpg.” How is Google supposed to know what this is and direct traffic to this site for people searching for ear climber earrings? I suggest you look at the listings on Amazon (which typically rank high on Google search results) for inspiration on how to craft your own product names and descriptions.
The reason most people don’t do this is that it is a lot of work to get Google to rank every single product you sell. But people aren’t searching for your company, they are searching for what you offer. In this case, no one is looking for “your company name,” they are looking for an “Eagle Brass Belt Buckle.” Or in the case of the client who asked the question, a “Wooden Saddle Stand.”
Is this extra work worth it? Look at those who are ranking for your desired search term and you will see that it is.
This was the detailed answer I provided about the wooden saddle stand, but you can see that it applies to any product you are trying to get Google to display in their image search results…
- Wood – 3/4″ solid pine
- Hand carved in the US
- Hide on hair attached with brass grommets
- Finish sanded and ready to be stained or painted
- All screw holes are countersunk and finished with plugs (14)
- Bottom drawer for your grooming tools and supplies
- Dimensions: 24″L x 16″W x 34″H
- Furniture quality construction