By Andi Croft

No matter what one is searching for, the average shopper will choose to buy from at least ten different online stores. As a customer, you love having a lot of options. But as a business, these same options can cost you sales and even cause you to lose out on your current customers.

Many businesses believe that email marketing, social media marketing and retargeting campaigns are enough for customers to keep coming back.

But the thing is, every ecommerce store out there is using the same strategies to target a similar market. Who ends up bagging the sales depends on who ran the campaign better or who came across the customer first.

Although we’re not saying that these channels are effective, there’s another more efficient channel that you can tap to reach your customers promptly and drive more sales.

The answer? Web push notifications.

What are Web Push Notifications?

Web push notifications are the same as average push notifications, which come from websites instead of mobile apps. They’re rich, clickable content messages that could be sent directly to the device of your customers when they’re not in your store.

You’re instantly taken to a landing page instead of opening an app when you click on them. They usually work on desktops and mobile web browsers.

At first, they’re merely clickable messages with an image thumbnail, title, notification copy, and the URL of the sending website. Usually, they’re linked to a single landing page.

However, these notifications can also come with rich formats supporting banner images and CTA buttons. CTA buttons allow the notification to be linked to as many as three landing pages.

Banner images can help jazz it up and quickly set the message’s context. All these elements allow you to create crisp web push notifications with a functional retention marketing channel.

So, now that you know the basics, here are the ways how to use web push notifications to boost customer retention:

1. Offer flash sales

Offer flash sales- not just to lure brand new customers to your online store. You can send a push notification to your customers, letting them know their favorite product is on sale.

You can entice more customers to purchase by letting them feel that you value them and that they’re the first to know about it. Check out the ways to send Android push notifications.

2. Focus on the right channel

In the same way, you need to come up with a winning engagement strategy. Choosing the right channel is crucial to retaining your customers.

Web notifications can improve real-time engagement, which emails have struggled with lately. Because of web push notification’s inherent nature, more and more ecommerce stores are using it to engage with their existing customers successfully.

3. Promote your popular products

If a particular product or product range sells fast, make sure you promote them to engage your customers.

Find out what customer segment likes your product. Then, utilize a web push notification campaign in reaching them. Make sure to highlight the best aspects of your product in your content.

4. Make product recommendations

You probably have an idea of what your customers’ purchase preferences are. You can use this information to keep your customers engaged in your store.

Just like you would with emails, you can use web push notifications to create product recommendations. They could be products that complement their last purchase with you or match your interest somehow.

6. Ask for feedback

No one knows you like your customers. You know what they think and what is critical to improvement. Make sure you send them quick surveys, ask them to rate your app in a single button, or make them leave a comment.

One of the best ways to ask for feedback is after certain behaviors. You can use that feedback to improve different aspects of your business, your marketing, and your member experience.

7. Referral campaigns

Referral marketing is simple. Whenever shoppers are asked to refer someone, they get some cash back or bonus points when that friend takes action, Whether it’s to purchase something, download an app, refer more friends, etc.

You can use web push notifications to send referral offers, coupon codes, discounts, and cash-back alerts in your referral marketing campaigns.

Over to You

So there you have it. Those are the ways that you can use web notification campaigns to boost customer retention. There’s not a single campaign that can keep your customers coming back for more purchases. It would help if you understood who your shoppers are and how you can keep them engaged.

With these tips, you can develop various web notification campaigns that keep your customers engaged, whether getting them back to return to your site, checking out your products, or adding them to their wish list.


Andi Croft is a freelance writer interested in topics related to business, technology, and travel. She has a passion for meeting people from all walks of life and bringing along the latest tech to enhance her adventures.