I’ve been talking a lot about how AI lately and how it can improve your online business. Consider the blog post below. Read it carefully and see if you can tell which part of it was written by AI. In fact, feel free to use an AI detection tool like GPTzero. Send me an email and let me know what you think the answer is.

You’ve heard the saying, “a picture is worth a thousand words.” Which is why you are advised to “Show, don’t tell.” But what if you could do both? In the bustling world of online retail, having great product photos is a must. But, let me tell you something that might just change your game: don’t underestimate the power of a good product description. Let’s dive into this overlooked magic and see how it can boost your sales.

The Underrated Superhero: Product Descriptions

So, why are product descriptions such a big deal? Here’s the thing:

1. Your Customers’ Invisible Guide

Think about it. Your customers can’t touch, taste, or smell your products online. All they’ve got is your photo and the words you choose to describe it. You’ve got to answer their questions: What’s the size? How does it work? What’s it made of? That’s where a good product description comes in handy.

2. Your Secret SEO Weapon

Did you know that a well-crafted product description can work wonders for your search engine ranking? By sprinkling in some relevant keywords, you increase your chances of popping up in your potential customers’ search results.

3. Your Emotional Bridge

A cleverly written product description can make your customers feel something. You’re not just selling a product; you’re selling an experience, a solution, a lifestyle. Creating that emotional connection can sway a customer’s decision in your favor.

How to Nail Your Product Descriptions

Alright, now that we know why we need product descriptions, let’s talk about how to make them really shine.

1. Speak Their Language

You’ve got to know your customers. What do they want? What are their problems? Your product description should speak directly to them, showcasing how your product can be the answer they’ve been searching for.

2. Paint a Picture

Don’t be afraid to get a little poetic. Describe the sensations, the colors, the sounds. Make your customers feel as if they’ve already got your product in their hands.

3. Sell the Dream

Remember, you’re not just listing the product’s features. You’re showing your customers how this product can make their lives better.

Let’s See It In Action: The Case of Lemon Squares

To illustrate the power of words, let’s take a look at both a short and long description of a simple product: Lemon Squares.

Short Description:

“Get a taste of our tangy Lemon Squares, baked fresh each morning. They’re a delightful mix of sweet and sour, with a buttery crust that’ll have you craving more.”

Long Description:

“Step into a world of zesty goodness with our Lemon Squares. Each square is a labor of love, following a cherished family recipe. It starts with a buttery shortbread crust, crumbly and melt-in-your-mouth. Then, we add a layer of fresh lemon filling, its tangy sweetness making a tantalizing treat.

Every square is baked in our kitchen, coming out perfectly golden. It’s a harmony of sweet and tart, like a sunny summer afternoon in every bite. These Lemon Squares are perfect for a cozy tea-time snack, or to end a meal on a refreshing note.

Our Lemon Squares aren’t just a dessert, they’re a moment of joy to savor and share. Ready to bring this joy into your life? Don’t wait for a special occasion to treat yourself or your loved ones. Click the ‘Add to Cart’ button now and let our Lemon Squares bring a touch of sweetness to your everyday life!”

See the difference? The first one is straightforward, giving you a snapshot of the product. The second one takes you on a journey. It shares the story behind the product and offers a sensory experience that goes beyond the screen. For most ecommerce sites, you need both.

Ready to Supercharge Your Product Descriptions?

In the end, product descriptions are about making your customers feel the product as if it’s right therein front of them. It’s about answering their questions and easing their concerns, all the while painting a vivid picture that bridges the gap between the digital and physical worlds.

So, if you’re selling something—be it lemon squares, gadgets, clothing, or anything else—take a moment to think about your product descriptions. Get creative. Get personal. Show your customers that there’s more to your product than meets the eye. Remember, your aim is to make them experience your product, not just see it. And that is what can transform a casual browser into a loyal customer.

Words can be just as powerful as pictures in the world of ecommerce. So, don’t hold back. Give your products the descriptions they deserve, and you might just see your business soar to new heights.

Did you know you can use ChatGPT and other AI tools to write your product descriptions for you? If you guessed that AI wrote the product description examples in this post, try again. And let me know when you’ve figured it out.