Every person, and certainly every entrepreneur, should read “The Secret” by Rhonda Byrne (you can also listen to it as an audiobook or watch the movie). In this book, we are told that the Great Secret of Life is the law of attraction. The law of attraction can also be called the law of creation. In other words, life is not happening to you, you are creating it. The Secret shows us how we can manifest anything in our lives – money, people, fame – whatever we truly believe in. The Universe will then conspire to work it’s magic and make it come true in our lives.

I love this quote by the Mad Hatter in Alice in Wonderland: “Everyone wants some magical solution for their problem and everyone refuses to believe in magic!”

Everyone wants some magical solution for their problem and everyone refuses to believe in magic! - The Mad Hatter Share on X

I believe that is really the point that The Secret is trying to make. Every religion requires us to believe in something that we cannot see. This has been true throughout history. We have to have faith. We have to believe in magic. And when we do, that magic actually shows up in our lives.

Now you might have to be a bit mad (like the Mad Hatter) to believe in something you can’t see. Whether you call that force the universe, God, wizards, ghosts, astrology, tarot, or whatever, it is difficult to believe in something you cannot prove. J. Nochole Smith says, “We humans like to be sure, and how can you be sure of something you can’t quite explain or prove? In life, and in business, looking at data and facts is an absolutely essential element in smart decision making and planning… but it’s not the complete picture.You can read her complete post here.

In the legend of alchemy, the practitioner is spoken of as having the “magic” power of transmuting lead into gold. But what if we can take whatever we are given and make something incredible out of it. I believe we each have the power to do this. So is magic real? The only way to find out is to experience it for yourself.

Certainly, internet marketing relies on facts and figures, and this is critical to our decision making. It is the basis that we use to make decisions on which ads are performing and whther or not we should continue to run them. We look at how many people are visiting our website, how many clicks and how many conversions into sales. We need and demand raw data. But as stated above, it is not the complete picture. Internet marketing is both a science and an art. It takes creativity to make it be more than the sum of its parts.

So, create your life and believe in the magic!