The author of “Guerrilla Marketing” died today. For anyone who is an entrepreneur, this is sad and he will be missed. Jay co-authored “The Entrepreneurial Author” with my friend David L. Hancock, as well as other publications with marketing greats such as Seth Godin. You can read what others had to say about this legend here:
Guerrilla Marketing came out before the advent of Internet Marketing, but the principles he discussed are still relevant today.