A few months ago Facebook relaxed their cover photo rules and now businesses can have calls to action in their cover photos. This includes driving traffic to your website, apps, or real-world locations. In other words, you can now include your domain name, physical address or phone number. You can also encourage engagement such as requesting “Likes”. The only rule that business Pages need to pay attention to is that there can’t be more than 20 percent text in the cover photo. Here is an great little tool you can use to find out if your cover photo is in compliance with the 20% text rule: Cover Compliance Tool.
So now is a good time to get creative with your Facebook Cover Photo for your business page. Here are a few ideas to start your creative juices flowing…
Entrepreneuress Academy asks you to click on the cover photo, which then has a link in the description. The cover photo itself can’t contain a link, but the description can – very clever.
ShortStack software is using both a seasonal image and a call to action asking you to click on one of their tabs. They have previously used the arrow technique to get likes as well, with an arrow pointing to the Like button.
Andrea Vahl (aka Grandma Mary), makes her cover photo be part of her brand. Andrea will be presenting at the next “Grow Your Online Sales” MeetUp the first Wednesday in December – you won’t want to miss this! She is not only entertaining, but you’ll get lots of great ideas for your Facebook marketing as well. Here are a few more things you can do with your cover photos…
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