A few months ago Facebook relaxed their cover photo rules and now businesses can have calls to action in their cover photos. This includes driving traffic to your website, apps, or real-world locations. In other words, you can now include your domain name, physical address or phone number. You can also encourage engagement such as requesting “Likes”. The only rule that business Pages need to pay attention to is that there can’t be more than 20 percent text in the cover photo. Here is an great little tool you can use to find out if your cover photo is in compliance with the 20% text rule: Cover Compliance Tool.

So now is a good time to get creative with your Facebook Cover Photo for your business page. Here are a few ideas to start your creative juices flowing…

Burt’s Bees is using their domain name in their cover photo.
fb-cover1Andrea Vahl (aka Grandma Mary), makes her cover photo be part of her brand. Andrea will be presenting at the next “Grow Your Online Sales” MeetUp the first Wednesday in December – you won’t want to miss this! She is not only entertaining, but you’ll get lots of great ideas for your Facebook marketing as well. Here are a few more things you can do with your cover photos…
Sell a product! Promote an event! Every time you change your cover photo, an announcement goes out to all of your fan’s news feed saying that your company just updated their cover photo, so this is a great way to market, by changing your cover photo to coincide with an announcement. Start taking advantage of Facebook’s new policy and get creative with your cover photo.