In the evolving world of digital art and character design, consistency plays a crucial role, particularly in storytelling and animation. The challenge of maintaining consistent character design across various media forms has long been a complex task, often requiring meticulous attention to detail and extensive manual labor. This blog post delves into the significance of character consistency in creative projects and explores how Midjourney’s --cref parameter revolutionizes this aspect of character design.

The Importance of Character Consistency

Character consistency is vital for several reasons:

1. Storytelling Cohesion

  • Consistent characters help maintain narrative continuity, making stories more believable and immersive. Inconsistent character appearances can disrupt the viewer’s suspension of disbelief, detracting from the emotional and psychological engagement with the story.

2. Brand Identity

  • For commercial projects like cartoons, video games, and merchandise, character consistency ensures that the brand is easily recognizable. This consistency aids in building a strong, memorable brand identity that consumers can connect with.

3. Emotional Connection

  • Consistent character traits and appearances allow audiences to develop deeper emotional connections with the characters. This consistency in design and personality traits helps build empathy and relatability.

Challenges of Traditional Character Design

Before the advent of advanced AI tools like Midjourney, achieving consistency in character design involved several challenges:

1. Manual Efforts

  • Artists traditionally had to redraw characters for different scenes and animations while ensuring they looked the same each time. This process was not only time-consuming but also prone to human error.

2. Resource Intensive

  • Large projects often required teams of artists to maintain consistency, leading to increased labor costs and extended production times.

3. Quality Control

  • Ensuring that every depiction of a character matched previous iterations required rigorous quality control processes, which could slow down production and increase costs.

Midjourney’s --cref Parameter: A Game Changer

Midjourney introduces the --cref parameter, a powerful tool that addresses these challenges by allowing artists to maintain consistency in character design automatically. Here’s how it works:


  • The --cref parameter in Midjourney allows users to reference a consistent character model across different prompts. This means that the AI recognizes the character from previous iterations and uses this data to maintain visual consistency in new images.

How to Use the --cref Parameter

Step 1: Create a Reference Image

Before you can use the --cref parameter, you need to have a reference image. This image serves as the base or standard for the character you want to maintain across subsequent generations. Create or select a high-quality image of your character that clearly shows the features you want to preserve. For example, I used a prompt to /image a vector style image of a robtic cowboy and got this image:

Step 2: Generate the Reference Code

While in Midjourney, right click on the image and select “Open image in a new tab.”

Copy the URL of the image. This will be your reference image.

It will look something like this: https://cdn.midjourney.com/fc2eb04e-06be-4c66-82f8-a93781e8461b/0_1.webp

Once you have your reference image, and you upload it to Midjourney, it will create a reference code, such as https://s.mj.run/5EdxuIXhiE0.  This code is critical as it will be used in your prompts to ensure consistency.

Step 3: Using the --cref Parameter in Your Prompt

With your reference code in hand, you can now start generating new images while maintaining consistency. When you write your prompt to create a new image, you’ll include the --cref parameter followed by the reference code. Here’s how you might structure your prompt:

[your prompt] --cref [reference code]

Example Usage:

If your reference image is 12345abcd.webp and you want to generate a new image of the character in a different pose or setting, your prompt may look like this:


Character in a dancing pose wearing a red dress. --cref 12345abcd.webp

I recommend replacing “character” with the exact same prompt as what you used to create the character in the first place. For example:

/imagine: a vector style image of a friendly robotic cowboy wearing a red dress –cref https://s.mj.run/5EdxuIXhiE0

This results in this image:

Step 4: Evaluate and Adjust

After generating the image, evaluate it to see how well it aligns with your character’s consistency. If there are deviations from the expected consistency, you might need to adjust your reference image or the specifics of your prompt.

Evaluating the Output: Is It Truly Consistent?

While Midjourney’s --cref parameter significantly enhances the consistency of character design, it is crucial to evaluate whether the output meets the high standards required for professional storytelling and branding:

1. Visual Consistency

  • Users have reported that the --cref parameter effectively maintains key visual elements of characters across different images. However, subtle variations can still occur, which might be desirable in some contexts to add dynamism. In the image above, we notice that this is still not perfect. If you use more human looking characters or animals you might get better results.

2. Limitations

  • The technology, while impressive, is not perfect. The AI may sometimes introduce variations that could be seen as inconsistencies if not monitored carefully.

3. Best Practices

  • To maximize effectiveness, it is recommended to provide clear, high-quality images as references and to use consistent descriptions in prompts.

4. Alternative Methods

  • Using a prompt of “a set of the same ‘description of character’ in various poses and expressions” may still yield better results depending upon your requirements.


The introduction of Midjourney’s --cref parameter represents a significant advancement in the field of AI-assisted creative processes, particularly in character design. By automating the maintenance of character consistency, Midjourney not only enhances artistic creativity but also opens up new possibilities for storytellers and brands alike. As AI technology continues to evolve it holds the promise of further simplifying and enhancing the creative processes involved in character design, making it an essential tool for professionals across various industries looking to innovate and maintain high standards in their visual storytelling.