Search Engine Optimization

The dream of every business owner is to get their website listed on page one of Google.In order to do this, you must understand a few things about website traffic. The first is that almost 52 percent of all traffic to a website comes from bots – electronic spiders that are crawling your site either for the purpose of indexing your pages or trying to hack into the site. Clearly, security and optimizing your page for the bots to understand your site (and thus list you on page one for a specific term) are critical. The second thing to understand is that Google doesn’t just index your website, but it indexes individual pages within your website (that is why the bots are crawling your site). Your goal should be to get every single page of your site indexed by Google!

Only 48% of the traffic to your site is actual human traffic. Human traffic comes from a number of sources, not just search engines, including:

  • Referrals
  • Social media
  • Email marketing and
  • Direct Traffic

Each of these is important, both for the traffic it creates as well as for your SEO score. When a business is requesting SEO, what they are really asking is, “How can I get more quality traffic to my website?” There are really 3 ways to accomplish this:

1. Drive the traffic to your website yourself.

Driving traffic to your website is best accomplished by having a free offer that you promote through:

  • Your website
  • Your blog
  • Social media posts
  • Social media profiles (ie, LinkedIn)
  • Groups (Facebook / LinkedIn)
  • Ads
  • Email signature block
  • Networking events / elevator pitch
  • Collaborative / reciprocal offers with others
  • Influencer marketing!

2. Pay Google to list your site on page 1. This is known as paid search.

The good thing about paid search is that you can get your site listed on that coveted page one slot if you are willing to pay enough.  The average CPC on the Display Network is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. Using paid search also provides the advantage that you may very well show up on numerous other websites as well. WebStores specializes in retargeting ads that allows you to have your ads follow someone around the internet. Learn more about digital advertising here.

3. Organic Search, commonly known as SEO or Search Engine Optimization.

This is the Holy Grail of ditigal marketing, and WebStores Ltd can help you accomplish this. There are two sides to SEO: on-site and off-site factors. Greg Jameson provides a comprehensive list of these in his book, “Amazon’s Dirty Little Secrets.” Most SEO companies focus on the on-site factors, things like title tags and images. While these are important, it turns out that off-site factors, including relevant links from sites like YouTube are much more critical to your success.

The single best way to get a page one listing on Google is to create a video that is posted on YouTube (which is owned by Google). Create a title for the video that is keyword-rich, then put a fully qualified url link back to a page on your website that also contain a keyword-rich title and keyword rich content. In most cases, we can get you listed on page one of Google in a matter of hours

Our monthly SEO packages include:

  • Optimization for a set number of specific keywords
  • Monitoring of results with Google Analytics
  • YouTube videos optimized for specific keywords and linked to your site
  • Custom landing pages optimized for your keywords.

Click here to see how much SEO services cost.