Social Media 101: The Perfect Hashtags for Gaining Audience

by Rabia Gul Khan

You’re probably looking to get the most out of your social media presence as a business or individual. That means reaching as many people as possible with your content.

One great way to do that is using a reliable company such as GSV Studio for your business growth across all organic and paid channels, and other is hashtags. Hashtags are a powerful tool for boosting the reach of your posts and getting them in front of new eyes.

But with so many hashtag options, it can be tough to know which ones will work best for you.

Here’s a quick guide to help you choose the perfect hashtags for gaining an audience on social media:

1. Use relevant, specific hashtags.

The more specific your hashtags are, the better chance you have of reaching people who are interested in your content. For example, if you’re a yoga studio, using the hashtag #yoga is probably not going to be as effective as using more specific hashtags like #vinyasa or #yin.

2. Use popular, but not too popular, hashtags.

If you use a hashtag that’s too popular, your post is likely to get lost in the shuffle. But if you use one that’s not popular enough, no one will see it. So what’s the perfect balance?

Look for hashtags that have a good amount of posts (so you know they’re being used) but aren’t so popular that your post will get lost. A good general rule of thumb is using hashtags with 10,000 and 500,000 posts.

3. Use a mix of general and niche hashtags.

Using a mix of general and niche hashtags is a great way to reach both a broad and specific audience. For example, if you’re a travel blogger, using the hashtag #travel would be a good general option. But you could also use more specific hashtags like #solotravel or #travelphotography to reach a narrower, still engaged, audience.

4. Use location-based hashtags.

If you’re trying to reach people in a specific location, using location-based hashtags is a great way to do it. For example, if you’re based in New York City, using hashtags like #nyc or #newyorkcity will help you connect with people interested in your city.

5. Use branded hashtags.

If you want to build up a following for your brand, using branded hashtags is a great way to do it. For example, if you have a clothing line, you could use the hashtag #brandnameclothing to get people interested in your products.

6. Use relevant keywords.

Including relevant keywords in your hashtags is a great way to ensure you’re being found by people searching for those terms. For example, if you’re a personal trainer, using the hashtag #personaltrainer would be a good way to ensure you’re being found by people looking for a trainer.

7. Use relevant emoji.

Emoji are a great way to add some personality to your hashtags and make them more eye-catching. They can also be a helpful way to communicate what your post is about without using words. For example, if you’re posting about food, you could use the pizza emoji or the sushi emoji in your hashtags.

8. Keep it short and sweet.

When it comes to hashtags, less is more. Using too many hashtags in a single post can come across as spammy and can turn people off from your content. So stick to 1-2 relevant hashtags per post, and you’ll be good to go.

Some of the best general hashtags to use for promoting your brand on social media include:

#brandin

This hashtag is perfect for promoting your brand on all social media platforms. It helps users find content related to branding, marketing, and advertising.

#socialmedia

It is a great general hashtag that can be used across all social media platforms. It helps users find content related to social media marketing and networking.

#marketing

This hashtag is perfect for promoting your brand on social media platforms. It helps users find content related to marketing, advertising, and business in general.

Some of the best hashtags to use for promoting your brand on specific social media platforms include:

Twitter:

#TwitterTips – This hashtag is perfect for promoting your brand on Twitter. It helps users find content related to Twitter marketing and tips for using the platform effectively.

#TwitterMarketing – This hashtag is perfect for promoting your brand on Twitter. It helps users find content related to Twitter marketing and how to use the platform for marketing your business effectively.

Instagram:

#InstagramMarketing – This hashtag is perfect for promoting your brand on Instagram. It helps users find content related to Instagram marketing and how to use the platform for marketing your business effectively.

Facebook:

#FacebookMarketing – This hashtag is perfect for promoting your brand on Facebook. It helps users find content related to Facebook marketing and how to use the platform for marketing your business effectively.

LinkedIn:

#LinkedInTips – This hashtag is perfect for promoting your brand on LinkedIn. It helps users find content related to LinkedIn marketing and tips for using the platform effectively.

Pinterest:

#PinterestMarketing – This hashtag is perfect for promoting your brand on Pinterest. It helps users find content related to Pinterest marketing and how to use the platform for marketing your business effectively.

Now that you know how to choose the perfect hashtags for gaining an audience, it’s time to put them into action. Start by brainstorming a list of relevant hashtags for your business or brand. Then, start incorporating them into your social media posts and see what happens!

Rabia Gul Khan is an enthusiastic writer, she loves to read and write about new technology, fashion, design, health, and traveling. She is keen to pen down the latest information and knowledge to educate readers about new things.She also finds her interest in writing about marketing and latest trends.