Black Friday, Small Business Saturday, and Cyber Monday traditionally mark the busiest shopping weekend of the year, and the start of the holiday shopping season. How do you compete against WalMart and other big box stores to get your share of the holiday revenue? Here’s some tips to help you get the most out of your sales and marketing efforts this year:
1. Create the Perfect Product Sales Page
I just wrote a new (very short) ebook about creating the prefect product page that will literally help you sell more. You can get it for free this week on Amazon (I’m looking for reviews!). Check it out at: https://amzn.to/2ToXcgM
2. Use your email list
You do have a list of your customer’s emails that you’ve been collecting throughout the year, don’t you? Send them special coupons just for existing customers.
3. Throw a party.
Have food and drinks available for your special guests. Treat Small Business Saturday as an open house to retain your customers over the long haul.
4. Free gift wrap.
Do something that the big box stores are unable to do, especially during busy times.
5. Provide an incentive.
Have your customers bring in a friend, and give them a small gift for doing so.
6. Whether people are shopping online or in your store, create a deal.
Customers don’t just randomly flock to the big box stores this weekend – they go there because they know about and/or are expecting deals they don’t normally get. As a small business owner, you too must offer deals to bring customers into your store and your website. Don’t disappoint them, or you may end up disappointed yourself.
It should go without saying that if you really want to take advantage of this shopping weekend (or holiday shopping in general), you need to market what you are doing. Make it different than just saying “come into our store” or “visit our website” – give them a reason to do so. then tell the world what you are doing to make this season special. Tweet about it. Post to Facebook. Write blog posts, Send emails – really step up your marketing so you get seen above the crowds and the noise being generated by the big boxes. Consider retargeted ads (see my post from a couple of weeks ago: http://webstoresltd.com/2018/11/07/how-can-i-get-more-traffic-to-my-website/).
What are you doing to attract customers this holiday season? What are doing for Black Friday/SBS/Cyber Monday? I’d love to hear your thoughts!