In this amazing video, you see first hand the power of reviews. Oobah Butler used an assault of fake reviews to get his ‘restaurant’ to the hallowed top spot on TripAdvisor. Only thing is, the restaaurant doesn’t exist!

This video was just posted today and already has over 75,000 views in about 6 hours. I expect it will go viral in a matter of days. Watch it now.

By no means am I suggesting that you use fake reviews, I am merely pointing out how powerful reviews can be for your business. When you think of influencer marketing, this shows you how it can totally transform a business.