This past Saturday, I was skiing in the Blue Sky Basin on the backside of Vail. It was a beautiful clear day, and I noticed for the first time, that you can actually see Steamboat from there! I’ve skied Vail lots of time, but never noticed this before. Of course, Steamboat has always been there, it’s about 2 hours to the northwest. But due to clouds, distance, or perhaps just not looking, I couldn’t see it until someone pointed it out to me.

Is your website like this? The ability to sell goods and services on the Internet is real, yet most companies are ineffective at making money online. Perhaps your goals are being obstructed by the everyday demands of your business. Maybe the effort required to run a website is just too far out there. Or perhaps, you simply aren’t focusing on the right ways of getting there.

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