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By Tina Martin

If you’re a young entrepreneur who’s just starting your business journey, it can be daunting to think about where to begin, let alone contemplate how you’re going to make a success of your business idea at all. Nonetheless, the best thing you can do is confront your fears head-on so that you can make a good go of it right from the start; here’s how.

Ask yourself: Is your business idea solving a problem?

To know whether your business idea is worth going all in for, you might have to ask yourself if your business idea is providing a solution to a problem because it’s business ideas like these that tend to work out well in the end.

Find out who your true customer is

A crucial part of ensuring your business succeeds is finding out who your true customer is. You can do this through extensive market research to create an accurate picture of who they are based on their demographic and psychographic characteristics. Then, once you know who they are and what they’re looking for, you’ll be able to reach them directly, whether it’s through direct mail, billboards, email marketing, social media, or a combination of the above.

Lean on others

Another way to test whether your idea is actually feasible or not is to lean on others in the industry who have been there and done that for their advice and their take regarding your business idea. Furthermore, whether it’s a mentor or trusted friend, the added support is sure to give you the motivation to keep pressing forward no matter the odds.

Look at your competitors

Indeed, your competitors will also have a role to play in how successful your business will end up being. Therefore, it would be wise to pay close attention to what they’re doing so that you can learn from their strengths and do better on your end. For example, it may be as simple as going online to see what their advertising tactics and pricing strategies are. You could also do surveys yourself to get a feel for what they think of your competitors and what their experiences have been like with them so that you can do better.

Network with others

All businesses should want to expand their reach as much as possible. One way to do this is through networking as much as possible to help spread the word about your company, especially in the beginning, when it can be more challenging to get the recognition you’re after. So why not reach out to long-lost acquaintances or friends you knew in the Denver region by searching for their details and the name of their high school and graduation date online to get reacquainted again? Online directories can make reconnecting with old friends a breeze.

What funding will you need?

Most businesses need a fair bit of capital to start off with. So, you might want to consider how you’ll raise sufficient capital to get your business off the ground, whether it means having to resort to a business loan, your credit card, your personal savings, or acquiring funding through angel investors, for example.

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Make it a point to see it through to the end

Make it a point to see it through to the end, and you’ll have little problem facing the obstacles that will come your way. At the end of the day, there was a reason you became so impassioned about your business idea – that was because you believed it could work. Press on and take steps forward regardless of the outcome, as the experience is certain to be worth it in the end.


Tina Martin stays busy as a life coach and works hard to help herself and her clients achieve a healthy work-life balance. She is also working on her first book, Ideaspired: Put Your Ideas, Your Inspiration, and Yourself First to Make Your Dreams Come True. She also started ideaspired.com as a side project to reach as many people as possible, and encourage them to put their dreams first.

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