by Rabia Gul Khan
If you are a business owner or someone who takes care of marketing in your place of work, you certainly know the importance of content marketing. Many digital marketers such as BoomCycle help websites rank highest among google pages. And these marketers know very well the benefits this type of marketing brings are immense and can allow businesses to overgrow in numbers and gain more customer satisfaction. That is why all companies must explore the potentially life-changing benefits of content marketing.
In the following article, we will present you with eight of the essential advantages that can be achieved by using quality content in your next marketing campaign.
1. Boosts Productivity
According to a report by the Aberdeen Group, the typical organization with at least one content marketing strategy in place has 28% more employees actively engaged in company initiatives than those who are not using this tactic. With that said, your teams will get more done because everyone contributes to an effective marketing initiative rather than ad hoc activities.
2. Grows Leads and Sales
Content Marketing helps organizations attract prospects early on — before they commit to buying anything from you or anyone else. It enables marketers to build relationships with potential customers to cultivate them into lifelong buyers of their products and services.
3. Increases Share-of-Voice
As one article attracts attention, marketers can leverage it across other platforms like social media and email to increase awareness of their brand, company, and products. And by expanding the reach of one article across different platforms, organizations grow their share-of-voice to garner more attention from interested prospects.
4. Creates New Opportunities for Advertising
If your company isn’t currently working with media outlets or partnering with influencers, it certainly should be doing so via content marketing. As you produce high-quality articles that targeted groups want to read, brands can place ads on these sites to generate ad revenue while also attracting new customers through their content marketing initiatives.
5. Catapults Your SEO Rankings
When well-written and helpful pieces are published about relevant topics within your industry, search engines like Google consider this quality content and often reward marketers. Search engine optimization is a primary benefit of content marketing. The more individuals in your industry want to read and share your articles, and the more likely Google will place you higher in its rankings when people conduct relevant searches.
6. Motivates Your Employees
Content marketing initiatives tend to attract an audience centered around talented writers who produce compelling stories and valuable resources. It means that when your employees contribute articles, consumers take notice — and this helps to motivate them when they see how interested others are in their work.
7. Helps Organizations Build Credibility
By focusing on providing value through high-quality articles, marketers can establish themselves as experts within their industries. Your company gains credibility by simply publishing articles on topics consumers want to read about.
8. Boosts Revenue and Reduces Costs
As organizations publish valuable content about different industry-related topics, they’re able to drive traffic back to their sites and increase revenue. However, marketers only need to invest time rather than money into producing these pieces because they are scalable. Content marketing also enables businesses to reduce costs by taking advantage of the above mentioned opportunities, such as advertising and working with media outlets like journalists who cover your industry.
As you can see, content marketing is a comprehensive tactic that diverse organizations should use to further their business goals. Remember the other benefits of content marketing listed above as you embark on your initiatives within your company. Your company’s content marketing strategy should include many high-quality articles that demonstrate your knowledge about your industry. While you can’t hire an army of professional writers, this tactic is worth pursuing because it will ultimately help to boost your organization’s productivity and revenue.
Rabia Gul Khan is an enthusiastic writer, she loves to read and write about new technology, fashion, design, health, and traveling. She is keen to pen down the latest information and knowledge to educate readers about new things.She also finds her interest in writing about marketing and latest trends.