The internet is no longer about just having a website! It is a combination of activities and strategies that define your success in the online marketplace.
Certainly this still includes your website and getting it found by the search engines like Google. But it also includes social networking sites like Facebook, Twitter, and LinkedIn. It also includes any banner ads or adword programs you may run, affiliate marketing you participate in, press releases, coupon sites, and YouTube videos. It also includes blog posts – both those that you have written and those that you respond to on other people’s blogs. Email newsletters remain a viable component of internet marketing, as does being found on industry-specific directory sites. And the list continues to expand – mobile sites, Google places, foursquare and more.
You can’t afford to not take advantage of the digital marketing age or just limit yourself to one tool. But this is obviously overwhelming to many business owners. You may not have the time or expertise to do all of this. Which of these can actually make a difference to your sales? How can you manage all of these for maximum exposure with minimum effort on your part?