What else can I be doing?

I attended a seminar recently where the speaker made a point: There isn’t one thing, or even 10 things you should be doing that will get you to the next level.” Instead there are hundreds of things that you need to do to become successful. Success with an online store is not a matter of doing a few things – it’s a matter of doing as many things as you can think of. In fact, you should be working on your website on a daily basis. You should be blogging constantly. You should be posting on Facebook and Twitter. You should look at your analytics constantly and continuously tweeking your keywords. And after you have done everything you can think of to make your online business a success, then you need to ask yourself “What else can I be doing?”

I have always taught that you must work an online business just like you would any other business – you can’t just put up a website and expect to get rich. An online business still requires work, yet many business owners don’t get this. I have some clients who are doing over $35,000 per month in sales with one or two employees. I have others who are struggling to do $1000 per month in online sales. In many cases, the difference is those with traditional brick and mortar stores don’t put in the effort to grow their online sales – they just expect it to happen or view it as supplemental revenue. Those who are online only businesses MUST make sales, and as a result are working several hours per day trying to get more sales.

So the question is: When is the last time you updated your website? Are you having a Black Friday / Cyber Monday sale? Did you send an email blast to let your customers know about it? Have you produced a newsletter this month? When is the last time you updated your Facebook business page? How frequently do you blog? When was the lst time you made a YouTube video about one of your products?

Now ask yourself: “What else can I be doing?”